Business Development Manager - Focus Market(West Zone)

Linc; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Linc is seeking a result-oriented Field/Market Executive to lead Focus Market Planning and Product execution across key districts in India. The role requires coordinating with ZBM, planning monthly targets, and driving distributor networks for enhanced market reach.

The candidate will manage new product launches, drive visibility and retailer engagement, and monitor sales performance with a strong execution mindset. Extensive travel will be expected.

Qualifications

• Strong market development and distributor management skills.
• Market analysis and customer relationship management.
• Good communication, negotiation, and coordination abilities.
• Ability to work independently and manage multiple priorities.
• Good analytical and planning ability.
• Willingness to travel extensively.
• Strong execution mindset, negotiation skills, and result orientation.

Responsibilities

• Identify and finalize Focus Markets every month in consultation with ZBM.
• Drive sales of Focus Products to improve product mix and profitability; ensure visibility across key outlets.
• Plan and execute NPL roll outs in Focus Markets per HO guidelines; manage pre-launch stock and retailer communication.
• Drive secondary sales in focus districts; appoint and stabilize distributors where gaps exist.
• Identify potential distributors, evaluate financial capability, and support initial market setup.
• Develop structured PJP for self and BE; ensure planned market visits and route productivity.
• Guide and support BEs in uncovered territories; coordinate scheme implementation and stock availability.
• Submit monthly Focus Market Report covering sales achievement vs target, distributor status, new outlets, competition activity.

Skills

Market development

Distributor management

Market analysis

Customer relationship management

Communication

Negotiation

Coordination

Travel willingness

Job description

Role & responsibilities

1. Focus Market Planning (Monthly)

• Identify and finalize Focus Markets every month in consultation with ZBM.

Selection criteria:

• Locations where Territory Manager (TM) is not available and Business Executive (BE) directly reports to ZBM.
• High potential / emerging districts.
• Markets where distributor appointment is pending beyond 1 month.
• Prepare monthly action plan with clear volume and distribution targets.

2. Focus Product Management

• Drive sales of identified Focus Products to improve product mix and profitability.
• Ensure availability and visibility of Focus Products across key retail outlets.
• Monitor product-wise secondary sales performance.
• Conduct retailer push initiatives, scheme communication, and merchandising for Focus Products.
• Track competitor offerings in similar categories and suggest corrective actions.
• Ensure focus product contribution improvement month-on-month.

3. New Product Launch (NPL) Execution

• Plan and execute NPL roll outs in Focus Markets as per HO guidelines.
• Ensure:
• Pre-launch stock placement at distributor level.
• Proper communication of product features & pricing to retailers.
• Visibility materials deployment at key outlets.
• Conduct retailer awareness activities and product demonstrations (if applicable).
• Monitor primary & secondary movement of newly launched products.
• Submit post-launch performance report including:
• Distribution reach
• Initial sales traction
• Market feedback
• Ensure 100% numeric distribution target for NPL within defined timeline.

4. Market Development & Execution

• Drive secondary sales in focus districts.
• Appoint and stabilize distributors where gaps exist.
• Strengthen retail coverage and increase numeric distribution.
• Ensure visibility initiatives and branding activities are executed effectively.

5. Distributor Management

• Identify potential distributors and evaluate financial capability.
• Facilitate distributor appointment within defined timelines.
• Support distributors in initial market setup, beat planning, and sales targets.
• Monitor stock levels, billing cycle, and market servicing efficiency.

6. PJP (Permanent Journey Plan) Implementation

• Develop structured PJP for self and BE (where applicable).
• Ensure planned market visits and retail coverage adherence.
• Monitor beat effectiveness and route productivity.
• Review and optimize journey plans based on market response.

7. Team Support & Coordination

• Guide and support Business Executives in uncovered territories.
• Coordinate with ZBM and HO for scheme implementation and stock availability.
• Conduct joint market visits for performance monitoring and capability building.

8. Reporting & Review

• Submit monthly Focus Market Report covering:
• Sales achievement vs target
• Distributor status
• New outlet addition
• Competition activity
• Track primary and secondary sales growth.
• Share market intelligence and competitor analysis.

Preferred candidate profile

• Strong market development and distributor management skills.
• Market analysis and customer relationship management
• Good communication, negotiation, and coordination abilities
• Ability to work independently and manage multiple priorities
• Good analytical and planning ability.
• Willingness to travel extensively
• Strong execution mindset, negotiation skills, and result orientation