Primary Purpose: Lead the execution of a best-in-class product discovery experience, partnering with Digital Product, Design, UX and eComm teams to deliver a seamless, clear path to purchase. Own end-to-end discovery performance, driving innovation across Search, PLP, and Navigation to enhance findability, engagement, and conversion.
The successful individual will leverage their proficiency in Ecommerce to:
- Influence and contribute to the product discovery innovation roadmap, workstreams, and execution plans.
- Shape and drive the discovery roadmap, ensuring alignment with business priorities and customer needs.
- Lead Search, PLP, and Navigation innovation initiatives to enhance conversion, engagement, and product findability.
- Own the end-to-end delivery of discovery initiatives, ensuring adherence to timelines, quality standards, and successful implementation. (BAT)
- Continuously evaluate the customer journey to identify friction points and opportunities to improve the discovery experience.
- Drive performance through data-driven insights and ongoing optimization of the discovery experience.
- Own reporting and analysis of discovery performance, translating insights into actionable recommendations.
- Leverage customer behaviour data, consumer insights, and competitive analysis to inform strategy and identify growth opportunities.
- Conduct regular competitive benchmarking to support innovation and roadmap development.
- Lead test-and-learn initiatives to continuously optimize product discovery experiences.
- Drive cross-functional execution to deliver scalable, customer-centric discovery solutions.
- Partner closely with Digital Product, Ecommerce, UX, and Testing teams to ensure alignment and successful delivery.
- Influence stakeholders to align on priorities and drive customer-first outcomes while ensuring clarity, ownership, and accountability across teams.
- Communicate strategy, insights, progress, risks, and dependencies clearly and effectively to stakeholders.
The accomplished individual will possess:
- Bachelor's degree and 8+ years of professional experience in Ecommerce, Digital Merchandising, Digital Product, or a related field.
- Passion for Ecommerce, with a strong understanding of the digital commerce landscape and competitive trends.
- Exceptional attention to detail, accuracy, and a continuous learning mindset.
- Strong verbal and written communication skills, with a collaborative, team-oriented approach.
- Ability to adapt to changing priorities and effectively organize, prioritize, and manage multiple projects simultaneously.
- Proven ability to build relationships and collaborate with cross-functional partners at all levels of the organization.
- Strong analytical, critical thinking, and problem-solving skills.
- Advanced Excel skills, including experience with VLOOKUPs, PivotTables, and data analysis.
- Proficiency with Google Analytics and Tableau, with a solid understanding of Ecommerce and digital performance KPIs.