Senior Analyst -Digital Business

Lowe's; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Lowe's India in Bengaluru is seeking a Senior Analyst, Digital Business Enablement to optimize the Lowe’s Pro Supply digital experience. You’ll analyze user behavior, site performance and category data to identify opportunities that drive growth, improve conversion and customer satisfaction.

As part of cross-functional teams, you’ll track metrics, translate insights into actionable recommendations and help scale digital capabilities across the LPS platform.

Qualifications

• 4-8 years of E-commerce and Data Analysis experience.
• End-to-end ecommerce funnel understanding.
• Proficiency in Web Analytics, Google Analytics, Excel, SQL.
• Experience with Power BI or Tableau.

Responsibilities

• Analyze the LPS customer journey to identify friction points.
• Assess digital experience at item, category and journey levels.
• Analyze digital and business performance data and translate insights.
• Monitor revenue, conversion, AOV, digital penetration and journey performance.
• Identify opportunities to improve revenue and conversion.
• Evaluate priority categories and products for experience gaps.
• Benchmark against competitors to identify best practices.
• Collaborate with Merchandising, Product, Technology, Marketing, Pricing, Inventory, Supply Chain.

Skills

End to end Ecommerce funnel

Web Analytics

Google Analytics

Advanced Excel

SQL

Power BI

Tableau

E-commerce knowledge

Job description

About Lowe's

Lowes is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowes operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowes supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

Lowe's India

Job Summary:

The Senior Analyst, Digital Business Enablement will play a critical role in optimizing the Lowe’s Pro Supply (LPS) digital experience for customers. This role analyzes user behavior, site performance and category data to identify actionable opportunities and recommend engagement strategies that drive digital growth, conversion, average order value (AOV) and customer satisfaction.

The Senior Analyst will manage category performance and key site-experience metrics, ensuring alignment with Lowe’s Pro Supply strategic priorities and financial objectives. They will actively identify, evaluate and advocate for enhancements that reduce friction and create a more efficient, seamless customer journey. By translating data-driven insights into clear recommendations, this role will help deliver a stronger digital experience for Lowe’s Pro Supply customers and accelerate digital growth.

Core Responsibilities:

• Analyze the LPS Customer Journey: Develop a strong understanding of how LPS customers navigate LowesProSupply.com across Search, product discovery, product evaluation, Cart, Checkout, fulfillment and reorder. Identify friction points, missing capabilities and opportunities to simplify the journey.
• Identify Digital Experience Opportunities: Assess the current experience at an item, category and journey level to identify gaps that may impact product discovery, purchase confidence, conversion or repeat purchase.
• Data Analysis and Reporting: Analyze digital and business performance data to identify trends, customer behavior patterns, and areas of opportunity. Translate findings into clear insights and recommendations for stakeholders.
• Performance Tracking: Monitor key digital metrics including revenue, conversion, average order value, digital penetration, engagement and journey performance to identify where deeper analysis or intervention may be needed.
• Drive Revenue and Conversion Opportunities: Identify opportunities to improve revenue, conversion, and average order value by addressing customer friction, improving existing journeys and identifying new digital capabilities or experience enhancements.
• Category-Level Digital Analysis: Evaluate priority categories and products to identify recurring experience gaps across Search, PLP, PDP, Cart and Checkout and recommend scalable opportunities that can improve the experience across a broader set of items.
• Competitor Analysis and Benchmarking: Assess relevant B2B, MRO and industry competitor experiences to identify best practices and capabilities that may be relevant for LPS customers.
• Cross-Functional Collaboration: Partner with teams across Merchandising, Product, Technology, Marketing, SEO, Pricing, Inventory, Supply Chain and other LPS business functions to share insights, prioritize opportunities and support execution of digital experience improvements

Years of Experience

• 4-8 years of relevant experience in E-commerce and Data Analysis

Skill Set Required

Primary Skills (must have)

• End to end understanding of Ecommerce purchase funnel
• Web Analytics
• Google Analytics
• Advanced Excel
• SQL
• Power BI, Tableau
• Strong e-commerce knowledge

Secondary Skills (desired)

• Very Strong ecommerce, online/omnichannel retail experience
• Effective cross geography (US) and functional (Online Merchandising Org, Technology, Product) Stakeholder management
• High Focus on Customer and understanding of site metrics
• A positive attitude and extreme attention to detail

Technical or Other Competencies

Web Analytics - The knowledge and ability to measure, collect, analyze and report internet data for purposes of understanding and optimizing web usage.

Uses a wide range of off-site and on-site web analytics tools for an expanding number of applications. Implements web tools to quantify website traffic changes following the launch of traditional (print and broadcast) advertising campaigns.