Manager/Senior Manager - Product Marketing

Noise; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Noise is seeking a Product Marketeer who blends storytelling, strategy, and cultural insight to shape how users see and feel about our products. You will craft the product narrative, define positioning, and collaborate with creative teams to ensure a cohesive brand world across launches.

We value a deep understanding of consumer trends and a track record in end-to-end campaigns, from discovery to retention, across premium consumer tech and lifestyle spaces.

Qualifications

• 5-8 years in Product Marketing, Brand Strategy, or Category Marketing roles.
• Experience in consumer tech, lifestyle, fashion, or premium D2C environments.
• Proven success in product positioning, GTM ownership, and lifecycle marketing.
• Ability to turn complex product truths into emotionally compelling narratives.
• Strong visual sense with design appreciation across platforms.
• Deep understanding of emerging consumer behavior and trend mapping.
• Ability to plan and lead end-to-end campaigns with precision.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Build the product story and define why, who, and how behind each product.
• Develop differentiated positioning aligned with product and culture.
• Collaborate with creative teams to translate stories into brand visuals across launches.
• Track consumer behaviour, trends, and tech innovations to identify opportunities.
• Influence product/design teams with insights for future roadmaps.
• Maintain trend radar across relevant lifestyle categories to stay ahead.
• Lead 360 GTM planning from pre-booking to launch and retention.
• Ensure consistent narrative and visuals across online/offline touchpoints.
• Partner with product, growth, creative, influencer, and retail teams for seamless launches.
• Define success metrics across awareness, engagement, conversions, retention.
• Analyze campaigns and sentiment to refine future GTMs.
• Blend intuition with data to balance creativity and impact.

Skills

Storytelling

Brand strategy

Category marketing

Cross-functional collaboration

Strategic execution

Consumer insight

Product marketing

GTM management

Tools

Figma

Notion

Job description

Your Will Be’s:

We're looking for a Product Marketeer who's equal parts storyteller, strategist, and cultural observer.

Your Will Be’s:

We're looking for a Product Marketeer who's equal parts storyteller, strategist, and cultural observer.

At Noise, products aren't just built - they're designed to be felt. You'll shape how people see, understand, and connect with our products - from first glance to lasting impression.

If you live at the intersection of strategy, storytelling, and aesthetics, this role is made for you.

Build the Product Story

• Define the why, who, and how behind every product - turning insight into emotion and features into meaning.
• Craft a sharp, differentiated positioning that fits both the product and the cultural moment.
• Collaborate with creative teams to translate stories into visually consistent brand worlds - across launch films, packaging, app interfaces, and campaign visuals.

Anticipate What's Next

• Track consumer behaviour, lifestyle trends, design shifts, and tech innovations to identify emerging opportunities.
• Feed these insights back into product and design teams - influencing what we create next.
• Maintain a trend radar across fitness, fashion, wearables, and digital culture - ensuring Noise stays ahead of the curve.

Extend Product Life & Loyalty

• Build long-tail marketing strategies that sustain relevance beyond the launch window.
• Drive CRM, content, and community programs that deepen engagement and advocacy.
• Use user-generated content, reviews, and data to evolve product narratives visually and tonally over time.

Lead the End-to-End GTM

• Own 360 GTM planning - from intrigue and pre-booking to launch, retention, and reactivation.
• Ensure every touchpoint (online/offline) reflects a unified product narrative and visual identity.
• Partner with cross-functional teams - product, growth, creative, influencer, and retail - to deliver seamless launches.

Measure & Optimize

• Define success metrics across awareness, engagement, conversion, and retention.
• Analyze campaign performance and consumer sentiment to refine future GTMs.
• Blend intuition with insight - balancing creative instinct with measurable impact.

The Ideal Noisemaker:

• 5-8 years in Product Marketing, Brand Strategy, or Category Marketing roles.
• Prior experience in consumer tech, lifestyle, fashion, or premium D2C environments.
• Proven success in product positioning, GTM ownership, and lifecycle marketing.
• Storytelling: Ability to turn complex product truths into clear, emotionally compelling narratives.
• Visual Sense: Strong eye for design, composition, and aesthetics; understands how a product should look, feel, and live across platforms.
• Cultural & Consumer Insight: Deep understanding of emerging consumer behavior, category shifts, and trend mapping.
• Strategic Execution: Ability to plan and lead end-to-end campaigns with precision and creative consistency.
• Cross-Functional Collaboration: Excellent communicator who can align creative, product, and business teams around one shared vision.

Nice to have

• Background or strong interest in design, photography, or creative direction.
• Experience working closely with visual design
• Familiarity with tools like Figma, Notion, or campaign visualization workflows.