Manager/Sr.Manager - Product (Noise Junior)

Gonoise; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Noise seeks a Growth-focused Product Manager (Junior) to own growth, engagement, retention, and monetisation across our children’s wearable ecosystem. You will balance engaging experiences with safety and trust, driving acquisition, activation, and long-term value for both children and parents.

The role requires building product-led growth initiatives, collaborating with Design, Engineering, Marketing, and Analytics, and using data to inform decisions.

Qualifications

• 4-8 years of Product Management experience building consumer-facing digital products with growth ownership.
• Proven success improving acquisition, activation, retention, engagement, or revenue through data-driven product initiatives.
• Strong understanding of behavioural design, customer lifecycle management, experimentation frameworks, and product analytics.
• Experience designing gamification systems, reward mechanics, loyalty programs, or habit-forming product experiences is highly preferred.
• Ability to balance business growth with responsible product design, user safety, privacy, and ethical engagement principles.
• Strong analytical mindset with experience using tools such as Mixpanel, Amplitude, Firebase, Google Analytics, SQL, or equivalent platforms.
• Excellent communication and stakeholder management skills with the ability to influence cross-functional teams.
• Curiosity about children's digital behaviour, family technology adoption, and emerging trends across connected devices and consumer electronics.
• Experience in Consumer Technology, EdTech, HealthTech, Gaming, Family Products, Wearables, or Subscription businesses is preferred.

Responsibilities

• Own growth strategy for the Junior ecosystem across acquisition, activation, engagement, retention, referrals, and monetisation.
• Design engaging experiences that are age-appropriate and family-oriented.
• Partner with Design, Engineering, Marketing, CRM, Analytics, and Business teams to launch high-impact growth initiatives.
• Identify friction across onboarding, device setup, parental controls, child activation, and everyday usage to improve UX.
• Define engagement frameworks using gamification, achievements, rewards, challenges, streaks, collectibles, and interactive experiences for younger users.
• Develop product-led growth initiatives to improve DAU, retention, and customer lifetime value.
• Build experimentation frameworks using A/B testing and customer insights to improve engagement and conversion.
• Define success metrics and present data-driven insights to leadership.

Skills

Growth ownership

Data-driven initiatives

Behavioural design

Experimentation frameworks

Mixpanel

Amplitude

Firebase

Google Analytics

SQL

Excellent communication

Stakeholder management

4-8 years PM experience

Curiosity about children’s digitalbehv

Education

Bachelors degree in Engineering, Computer Science, or related discipline

MBA is a plus

Tools

Job description

About us:

Noise was built on a simple belief: India can build world-class consumer tech. Today, we are India's #1 smartwatch brand, #2 in TWS audio, with 40M+ users - and now backed by Bose as a strategic investor.

Noise's journey of innovation and impact has earned recognition both nationally and globally, with prestigious honours including the Economic Times Startup Award (2022), Forbes Leadership Awards (2023), Red Dot Design Award (2024), and Mobile India Awards (2025).

The next phase is sharper: building a globally relevant, AI-native company where every function compounds leverage, not headcount.

Join us as we continue to shape the sound of tomorrow!

Your Will Be's

We are looking for an exceptional Product Manager – Growth (Junior Category) to own growth, engagement, retention, and monetisation across our children's wearable ecosystem. This role requires a deep understanding of consumer behaviour across two distinct audiences—children who interact with the product every day and parents who make purchase decisions and manage the overall experience.

You will build product experiences that are engaging without being addictive, rewarding without being distracting, and delightful while maintaining the highest standards of trust and safety.

• Own the growth strategy across the Junior ecosystem, driving acquisition, activation, engagement, retention, referrals, and monetisation.
• Design engaging product experiences that encourage healthy habits, learning, movement, exploration, and family interaction while remaining age-appropriate.
• Build product-led growth initiatives that improve daily active usage, long-term retention, and customer lifetime value across both child and parent journeys.
• Define engagement frameworks using gamification, achievements, rewards, challenges, streaks, collectibles, and interactive experiences designed specifically for younger users.
• Partner with Design, Engineering, Firmware, Marketing, CRM, Analytics, and Business teams to launch high-impact growth initiatives.
• Identify friction across onboarding, device setup, parental controls, child activation, and everyday usage to improve overall customer experience.
• Drive monetisation opportunities through premium experiences, family subscriptions, digital services, accessories, partnerships, and ecosystem expansion without compromising customer trust.
• Build experimentation frameworks using A/B testing, behavioural analytics, and customer insights to continuously improve engagement and conversion.
• Develop strategies that strengthen parent engagement through intelligent notifications, activity summaries, wellness insights, location features, communication tools, and safety experiences.
• Collaborate closely with User Research to deeply understand children's behaviours, family dynamics, and evolving consumer expectations.
• Define success metrics, monitor product performance, and present actionable insights to leadership using data-driven recommendations.
• Stay ahead of global trends across children's technology, digital wellness, family platforms, education technology, wearable innovation, and connected ecosystems.

The Ideal Noisemaker

• 4-8 years of Product Management experience building consumer-facing digital products with strong ownership of Growth, Engagement, Monetisation, or Platform experiences.
• Demonstrated success improving customer acquisition, activation, retention, engagement, or revenue through data-driven product initiatives.
• Strong understanding of behavioural design, customer lifecycle management, experimentation frameworks, and product analytics.
• Experience designing gamification systems, reward mechanics, loyalty programs, or habit-forming product experiences is highly preferred.
• Ability to balance business growth with responsible product design, user safety, privacy, and ethical engagement principles.
• Strong analytical mindset with experience using tools such as Mixpanel, Amplitude, Firebase, Google Analytics, SQL, or equivalent platforms.
• Excellent communication and stakeholder management skills with the ability to influence cross-functional teams.
• Curiosity about children's digital behaviour, family technology adoption, and emerging trends across connected devices and consumer electronics.
• Experience in Consumer Technology, EdTech, HealthTech, Gaming, Family Products, Wearables, or Subscription businesses is preferred.
• Bachelor's degree in Engineering, Computer Science, or a related discipline. MBA is a plus.