Manager - Brand Marketing

Noise; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Noise is seeking a Brand Marketing Manager to champion its identity and bring it to life across every interaction with customers. You will shape how the world perceives the brand through storytelling, consistency, and audience connection.

The role blends strategy and execution, requiring strong writing, consumer psychology insight, and experience with creators and social-first campaigns. A premium consumer health brand mindset is a plus for this position.

Qualifications

• Minimum 2+ years of brand marketing experience from reputed college product marketing, social strategy, or content-led consumer brands.
• Strong storytelling and consumer psychology understanding.
• Excellent writing and communication skills.
• Ability to move between strategy and execution comfortably.
• Experience working with creators, communities, and social-first campaigns.
• Experience with premium consumer products and health tech branding is a plus.

Responsibilities

• Shape voice and storytelling across social media, campaigns, blogs, emailers, and launch communications.
• Develop concepts for product launches, milestones, cultural moments, and community-first campaigns.
• Build narratives that simplify health intelligence into engaging content.
• Collaborate with design to ensure brand consistency across touchpoints.
• Lead messaging and positioning for new product launches and feature rollouts.
• Create launch strategies, GTM narratives, and campaign frameworks.
• Identify trends and conversations relevant to the brand and audience.
• Build relationships with online communities, creators, and moderators.
• Write customer lifecycle communications and onboarding journeys.
• Support partnerships and collaborations to maintain cohesive storytelling across channels.

Skills

Brand marketing

Storytelling

Content strategy

Social media

Copywriting

Job description

About the role:

We're looking for a creative and strategic Brand Marketing Manager to champion our brand identity and bring it to life across every touchpoint. In this role, you'll be at the heart of shaping how the world perceives us - crafting compelling narratives, driving brand consistency, and building meaningful connections with our audience.

What You’ll Do:

Brand & Content Strategy

• Shape our voice and storytelling across social media, campaigns, blogs, emailers, and launch communication
• Develop creative concepts for product launches, milestone moments, cultural conversations, and community-first campaigns
• Build narratives that simplify health intelligence into engaging, relatable content
• Work closely with design and creative teams to ensure consistency across all consumer touchpoints

Product Marketing

• Lead messaging and positioning for new product launches and feature rollouts
• Translate technical and health-focused features into consumer-friendly narratives
• Create launch strategies, marketing briefs, GTM narratives, and campaign frameworks
• Collaborate with product, design, and leadership teams to align communication strategy

Community & Culture

• Build relationships with online communities, creators, and moderators across platforms like Reddit and Instagram
• Identify emerging conversations, trends, and audience sentiment relevant to us
• Develop campaigns that encourage participation, feedback, and community-led storytelling
• Ensure our brand shows up online in a way that feels thoughtful, credible, and human

CRM & Customer Experience

• Create customer communication journeys across onboarding, referrals, launches, waitlists, and retention
• Write premium yet human support and lifecycle communication
• Improve customer education through guides, FAQs, troubleshooting systems, and proactive communication

Partnerships & Collaborations

• Support creator campaigns, retail collaborations, and launch partnerships
• Work with external partners to ensure brand storytelling remains cohesive across channels and markets

What We’re Looking For

• 2+ years of experience in brand marketing from reputed college product marketing, social strategy, or content-led consumer brands
• Strong understanding of storytelling, internet culture, and consumer psychology
• Excellent writing and communication skills
• Ability to move between strategy and execution comfortably
• Experience working with creators, communities, and social-first campaigns
• Strong aesthetic and brand sensibility, especially within premium consumer products
• Comfortable working in fast-paced startup environments Bonus Points
• Experience in consumer tech, wellness, wearables, or lifestyle brands
• Familiarity with Reddit/community-led growth
• Experience working on product launches and GTM campaigns
• Strong instinct for culture, trends, and social storytelling formats

Why Join Us

• You’ll help shape how an emerging health technology brand is experienced globally — not just through marketing, but through culture, storytelling, and community.
• This role is ideal for someone who wants to build modern consumer brands that people genuinely connect with.