Lead- Brand Marketing

Noise; Gurugram District; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

Noise is seeking a Brand Lead to own the brand charter, shaping its positioning, narrative and long-term strategy across digital, retail, and partnerships. You will drive cross-functional collaboration, lead integrated campaigns, manage agencies and ensure a differentiated, consumer-centric brand backed by data insights.

The ideal candidate has 8–12 years in marketing, experience with large budgets, deep understanding of Indian consumer culture, and a track record of high-impact launches and

Qualifications

• 8–12 years of proven marketing experience, postgraduate education.
• Experience managing large budgets and optimizing reach.
• Strong understanding of Indian consumer culture and creator economy.
• Track record of building distinctive brands and executing launches.
• Excellent storytelling, communication and stakeholder management.
• Experience leading large teams and agencies.

Responsibilities

• Own and evolve Noise’s brand identity, tone of voice and narrative across platforms.
• Define long-term brand vision aligned with business goals and product roadmap.
• Ensure consistency of brand communication across digital, offline and retail channels.
• Lead social media strategy across platforms and drive content strategy and campaigns.
• Oversee in‑house teams and agency partners for content creation and execution.
• Own PR, influencer partnerships, and collaborations to elevate brand reach.
• Lead brand-led GTM strategy for launches and categories with cross-functional partners.
• Track and optimize brand and launch performance metrics.

Skills

Brand strategy

Campaign management

Cross-functional collaboration

Agency management

Creative storytelling

Data-driven mindset

Budget management

Social media leadership

Education

Postgraduate degree in Marketing/Business

Job description

Roles & Responsibilities

We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer‑centric brand backed by strong data insights.

Your Will Be's

Brand Strategy & Positioning

• Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms
• Define long-term brand vision aligned with business goals and product roadmap
• Ensure consistency of brand communication across digital, offline, and retail channels

Social Media & Content Leadership

• Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms)
• Drive content strategy, including campaigns, always‑on content, product storytelling, and cultural moments
• Build scalable content frameworks that balance performance with brand storytelling
• Oversee in‑house teams and agency partners for content creation and execution

PR, Influencers & Brand Partnerships

• Own PR strategy, including media relations, brand narratives, launches, and reputation management
• Build and maintain strong relationships with media, creators, and cultural stakeholders
• Drive influencer strategy aligned with brand positioning and GTM priorities
• Lead collaborations and partnerships that elevate brand credibility and reach

GTM & Launch Excellence

• Lead brand-led GTM strategy for new product launches and categories
• Partner with Product, Growth, and Performance teams to create integrated launch plans
• Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints
• Track and optimize brand and launch performance metrics

The ideal Noisemaker

• 8-12 years of proven experience with post-graduate, managing all aspects of marketing.
• Experience working with large budgets and finding the most effective and efficient ways to reach customers.
• Strong understanding of Indian consumer culture, digital ecosystems, and creator economy
• Track record of building distinctive brands and executing high-impact launches
• Excellent storytelling, communication, and stakeholder management skills
• Experience managing large teams and agencies
• Data-driven mindset with a strong creative instinct
• Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming