Lead- Brand Marketing

Gonoise; Gurugram District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Noise is seeking a Brand Lead to own and drive the brand charter, shaping its positioning, narrative, and long-term strategy while ensuring consistency across consumer touchpoints. The role requires strategic execution, cross-functional collaboration, and strong data insights.

The ideal candidate will lead brand identity, tone, and storytelling, oversee campaigns, manage agencies, and build a differentiated consumer-centric brand.

Qualifications

• 8-12 years of proven marketing experience.
• Experience with large budgets and driving consumer reach.
• Strong storytelling and cross-functional collaboration skills.

Responsibilities

• Own and evolve brand identity, tone, and narrative across platforms.
• Lead social media strategy and content framework across Instagram, YouTube, X, LinkedIn.
• Manage PR, influencer relations, and brand partnerships to build credibility and reach.
• Lead brand-led GTM strategy for launches and new categories with cross-functional teams.

Skills

Brand strategy

Social media leadership

PR & influencer management

GTM & product launches

Stakeholder management

Data-driven decisions

Team leadership

Education

Post-graduate degree in marketing/related field

Job description

Roles & Responsibilities:

We are looking for a Brand Lead to own and drive the entire brand charter for Noise, shaping its positioning, narrative, and long-term strategy while ensuring consistency across all consumer touchpoints. The role requires a strategic yet execution-focused person who can collaborate cross-functionally, lead integrated campaigns, manage agencies, and build a differentiated, consumer-centric brand backed by strong data insights.

Your Will Be's:

Brand Strategy & Positioning

• Own and evolve Noise’s brand identity, tone of voice, and narrative across platforms
• Define long-term brand vision aligned with business goals and product roadmap
• Ensure consistency of brand communication across digital, offline, and retail channels

Social Media & Content Leadership

• Lead overall social media strategy across platforms (Instagram, YouTube, Twitter/X, LinkedIn, emerging platforms)
• Drive content strategy, including campaigns, always-on content, product storytelling, and cultural moments
• Build scalable content frameworks that balance performance with brand storytelling
• Oversee in-house teams and agency partners for content creation and execution

PR, Influencers & Brand Partnerships

• Own PR strategy, including media relations, brand narratives, launches, and reputation management
• Build and maintain strong relationships with media, creators, and cultural stakeholders
• Drive influencer strategy aligned with brand positioning and GTM priorities
• Lead collaborations and partnerships that elevate brand credibility and reach

GTM & Launch Excellence

• Lead brand-led GTM strategy for new product launches and categories
• Partner with Product, Growth, and Performance teams to create integrated launch plans
• Ensure impactful storytelling across digital, retail, PR, and influencer touchpoints
• Track and optimize brand and launch performance metrics

The ideal Noisemaker

• 8-12 years of proven experience with post-graduate, managing all aspects of marketing.
• Experience working with large budgets and finding the most effective and efficient ways to reach customers.
• Strong understanding of Indian consumer culture, digital ecosystems, and creator economy
• Track record of building distinctive brands and executing high-impact launches
• Excellent storytelling, communication, and stakeholder management skills
• Experience managing large teams and agencies
• Data-driven mindset with a strong creative instinct
• Preferred Industry : Internet , D2C , Consumer Electronics , Beauty & Personal Care , Wellness & Fitness , Gaming