Manager / Senior Manager Branding Specialist

Eduplex Consultancy Services; Chennai District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

S&P Foundation in Chennai seeks a Brand Strategy professional to lead brand positioning and corporate branding initiatives across projects. You will collaborate with cross-functional teams, agencies, and stakeholders to shape a consistent brand narrative.

The role requires 4–6 years in brand strategy, a marketing or related degree, and strong insights, storytelling, and campaign ideation skills. Immediate joiners or 30 days preferred. Experience in real estate or premium brands is valued.

Qualifications

• Bachelor’s degree in Marketing, Branding, Mass Communication, Business Administration, Advertising, Communications, or related discipline. MBA in Marketing, Branding, Strategy, or related specialization is an added advantage.
• 4–6 years of relevant experience in Brand Strategy, Brand Management, Corporate Branding, Marketing Strategy, Communications, or related areas.
• Experience with branding, advertising, creative, or strategic agencies.
• Experience in Real Estate, Construction, Infrastructure, Hospitality, Retail, Consumer Brands, Start-ups, Advertising, Premium Services, or other brand-led businesses.

Responsibilities

• Develop and continuously evolve the foundation's overall brand strategy in alignment with business objectives.
• Define and strengthen brand positioning, personality, values, and differentiation.
• Identify opportunities to strengthen credibility, visibility, trust, and market perception.
• Develop clear brand narratives that differentiate from competitors.
• Ensure brand strategy is reflected across corporate and project communications.
• Contribute to long-term brand architecture and portfolio strategy.

Skills

Brand strategy

Brand positioning

Market & competitor analysis

Campaign ideation

Stakeholder management

Agency management

Presentation skills

Written & verbal communication

Analytical thinking

Commercial thinking

Education

Bachelor's degree in Marketing/Branding/Mass Communication/Business Administration/Advertising/Communications

MBA in Marketing/Branding/Strategy (advantage)

Job description

Experience Required: - 4 - 6 years in Real Estate / Infrastructure / Premium Consumer Brands.

Qualification: - Bachelor's degree in Marketing, Branding, Mass Communication, Business Administration, Advertising, Communications, or a related discipline.MBA in Marketing, Branding, Strategy, or a related specialization will be an added advantage.

Notice Period: - Immediate Joiners or = 30 Days Preferred.

Job Requirements: -

• 4-6 years of relevant experience in Brand Strategy, Brand Management, Corporate Branding, Marketing Strategy, Communications, or related areas.
• Experience working with branding, advertising, creative, or strategic agencies.
• Experience in Real Estate, Construction, Infrastructure, Hospitality, Retail, Consumer Brands, Start-ups, Advertising, Premium Services, or other brand-led businesses will be considered.
• Demonstrated experience in developing or contributing to brand strategies, positioning exercises, campaign concepts, customer insights, or brand initiatives.
• Candidates with strong strategic branding exposure outside the real-estate industry are encouraged to apply.
• Success in this role will be evaluated through:- Strengthening of S&P's brand positioning and differentiation.
• Improvement in brand awareness, credibility, and market perception.
• Quality and effectiveness of brand strategy initiatives.
• Consistency of brand experience across customer touchpoints.
• Quality of strategic campaign ideation and direction.
• Customer and market insight implementation.
• Alignment between brand strategy and business objectives.
• Effectiveness of agency and stakeholder collaboration.
• Development of employer and internal branding initiatives.
• Contribution to long-term brand equity and business growth.

Required Skills & Competencies:-

• Brand Strategy & Brand Positioning, Consumer / Customer Insights, Brand Architecture, Strategic Communication, Brand Storytelling, Market & Competitor Analysis, Campaign Strategy & Ideation, Brand Experience, Corporate Branding, Brand Governance, Agency Management, Strategic Project Management, Presentation & Stakeholder Management, Strong Written & Verbal Communication, Analytical and Commercial Thinking, Creative Problem Solving.

Job Key Responsibilities: -

Brand Strategy & Positioning:-

• Develop and continuously evolve S&P Foundation's overall brand strategy in alignment with business objectives.
• Define and strengthen the company's brand positioning, personality, values, and differentiation.
• Identify opportunities to strengthen brand credibility, visibility, trust, and market perception.
• Develop clear brand narratives that differentiate S&P from competitors.
• Ensure that brand strategy is consistently reflected across corporate and project-level communication.
• Contribute to long-term brand architecture and portfolio strategy as the company expands.

Customer & Market Insights:-

• Understand customer behaviour, motivations, expectations, and decision-making factors.
• Study market trends, competitor positioning, customer perceptions, and emerging opportunities.
• Translate research and market observations into actionable brand strategies.
• Identify gaps between how the brand is intended to be perceived and how it is actually perceived.
• Develop insights that can influence marketing, sales communication, customer experience, and business decisions.

Brand Experience:-

• Define how the S&P brand should be experienced across key customer touchpoints.
• Evaluate brand consistency across project marketing, sales communication, digital platforms, physical environments, and customer interactions.
• Work with cross-functional teams to strengthen the overall customer experience.
• Identify opportunities to create memorable and differentiated brand experiences.
• Ensure that the brand promise is reflected beyond communication and advertising.

Brand Storytelling & Communication:-

• Develop compelling brand narratives aligned with S&P's positioning and business vision.
• Translate complex business and project propositions into clear, meaningful stories.
• Guide the development of corporate and project-level messaging.
• Establish communication principles that maintain consistency across platforms and audiences.
• Provide strategic direction to creative teams and agencies rather than managing day-to-day creative production.

Campaign Strategy & Ideation:-

• Lead the strategic thinking and ideation behind major brand campaigns and initiatives.
• Translate business objectives into meaningful campaign concepts and communication strategies.
• Develop campaign briefs and strategic direction for internal teams and external agencies.
• Evaluate whether campaigns strengthen the intended brand positioning.
• Measure campaign effectiveness from both brand and business perspectives.
• Recommend improvements based on customer response, market feedback, and performance data.

Brand Governance:-

• Act as a custodian of the S&P brand.
• Develop and maintain brand principles, positioning frameworks, communication guidelines, and brand standards.
• Ensure consistency of brand identity and messaging across corporate and project communications.
• Review major brand initiatives from a strategic and brand-consistency perspective.
• Identify inconsistencies and recommend corrective actions.

Agency & Partner Management:-

• Work closely with branding, creative, advertising, digital, PR, and other external agencies.
• Provide agencies with clear strategic direction, briefs, objectives, and brand context.
• Evaluate agency recommendations from a strategic and business perspective.
• Challenge ideas constructively and ensure recommendations are aligned with S&P's positioning.
• Build strong working relationships with external creative and strategic partners.

Cross-Functional Collaboration:-

• Work closely with Sales and Marketing to ensure brand strategy supports business objectives.
• Collaborate with project teams to understand project differentiators and translate them into strong propositions.
• Partner with leadership to understand strategic priorities and future business direction.
• Work with HR on employer branding and internal brand initiatives.
• Influence stakeholders across functions without relying solely on formal authority.

Employer & Internal Branding:-

• Support initiatives that strengthen S&P's employer brand and employee experience.
• Help communicate company values, culture, achievements, and vision internally.
• Develop ideas that strengthen employee connection with the S&P brand.
• Ensure the internal brand experience is aligned with the external brand promise.