Manager - Brand Strategy

GTF Technologies; Dadri; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

GTF Technologies in India is seeking an experienced Brand Strategy Manager to build and steer brand identities for real estate clients. You will define positioning, craft messaging, and oversee integrated campaigns from concept through execution, collaborating with creative, content, and media teams.

The role requires a strong blend of strategic thinking and storytelling, with hands-on experience in market research, audience insights, and brand guidelines.

Qualifications

• Bachelor’s or Master’s degree in Mass Communication, Marketing, Branding, or related field.
• 6+ years of experience in brand strategy, preferably within a digital agency environment.
• Proven experience in developing brand identities and campaigns for real estate or similar sectors.
• Strong understanding of market research, consumer behavior, and brand positioning.
• Excellent communication, presentation, and storytelling skills.
• Creative thinker with a strategic mindset and ability to manage multiple projects simultaneously.

Responsibilities

• Develop and define brand strategies, positioning, and messaging for real estate clients.
• Collaborate with creative, content, and media teams to bring brand concepts to life.
• Conduct market research, audience insights, and competitor analysis to guide strategy.
• Build and maintain brand guidelines ensuring consistency across all communication touchpoints.
• Create integrated marketing plans and oversee brand campaigns from ideation to execution.
• Work closely with design and digital teams to deliver innovative and high-impact brand experiences.
• Present strategic ideas and campaign concepts to internal stakeholders and clients.
• Monitor and analyze campaign performance, ensuring alignment with brand objectives.

Skills

Brand strategy

Market research

Communication

Storytelling

Project management

Education

Bachelor’s or Master’s degree in Mass Communication, Marketing, Branding, or related field

Job description

Role Overview

We are looking for an experienced and passionate Brand Strategy Manager who can help us build

Required Candidate profile

We are looking for an experienced and passionate Brand Strategy Manager who can help us build brands from scratch, drive creative strategy, and ensure consistency across all brand communication channels. The ideal candidate should be a blend of strategic thinker and creative storyteller with a deep understanding of brand positioning, audience behavior, and campaign planning.

Requirements

• Bachelor’s or Master’s degree in Mass Communication, Marketing, Branding, or related field.
• 6+ years of experience in brand strategy, preferably within a digital agency environment.
• Proven experience in developing brand identities and campaigns for real estate or similar sectors.

• Strong understanding of market research, consumer behavior, and brand positioning.
• Excellent communication, presentation, and storytelling skills.
• Creative thinker with a strategic mindset and ability to manage multiple projects simultaneously.

Skills Required

Key Responsibilities:

• Develop and define brand strategies, positioning, and messaging for real estate clients.
• Collaborate with creative, content, and media teams to bring brand concepts to life.
• Conduct market research, audience insights, and competitor analysis to guide strategy.
• Build and maintain brand guidelines ensuring consistency across all communication touchpoints.
• Create integrated marketing plans and oversee brand campaigns from ideation to execution.
• Work closely with design and digital teams to deliver innovative and high-impact brand experiences.

experiences.

• Present strategic ideas and campaign concepts to internal stakeholders and clients.
• Monitor and analyze campaign performance, ensuring alignment with brand objectives.