Brand Manager

Amardeep Aggregates; Surat; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Amardeep Aggregates in Surat seeks a seasoned Brand Manager to drive brand strategy, product marketing, and integrated campaigns across ATL, BTL and digital channels. You will lead market research, GTM plans and collaboration with sales and R&D to strengthen market position in the building materials sector.

The role requires 5–7 years in related fields, MBA/PGDM in Marketing or BE, and a willingness to engage dealers, contractors and influencers to grow revenue and brand equity.

Qualifications

• MBA/PGDM in Marketing or BE preferred.
• 5–7 years of experience in Brand Management, Product Marketing, Marketing Strategy or Integrated Marketing.
• Experience focusing on revenue generation and ROI.
• Knowledge of building materials/construction industry preferred.

Responsibilities

• Develop and implement the overall brand strategy, annual marketing plan and brand calendar.
• Own the brand positioning and customer proposition across product categories.
• Ensure consistent brand identity across all marketing touchpoints.
• Build brand awareness and drive adoption among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.
• Monitor brand health, market perception and competitor activities; propose corrective actions.
• Lead new product development, positioning, packaging and launches.
• Conduct market research to identify customer needs and opportunities.
• Develop product propositions, USPs, and GTM plans.
• Collaborate with R&D, Technical, Quality, Sales and Production for successful commercialization.
• Create product literature such as brochures, datasheets, catalogs and digital content.
• Plan and execute 360° campaigns across ATL, BTL and Digital.
• Develop dealer engagement and influencer marketing programs.
• Provide inputs for pricing, promotions and margins.
• Develop sales-support tools and marketing materials.
• Monitor ROI and optimize campaigns.

Skills

Brand management

Marketing strategy

Product marketing

Market research

Digital marketing

Go-to-market

Dealer & channel marketing

Analytical skills

Communication

Negotiation

Excel

PowerPoint

Construction industry knowledge

Education

MBA/PGDM in Marketing

Bachelor's in Engineering

Tools

MS Excel

PowerPoint

Digital marketing tools

Job description

Job Description:

Job Description:

1) Job Purpose:

To develop and strengthen the company'sbrand presence and market position by driving effective brand strategy, product marketing, market research, 360° communication, digital marketing and channel engagement, while supporting sales growth, product adoption, customer engagement and overall business objectives.

2) Roles & Responsibilities:

1. BrandStrategy & Management

• Develop and implementthe overall brand strategy, annualmarketing plan and brand calendar.
• Own the brandpositioning and customer proposition across product categories.
• Ensure consistent brandidentity and communication across all marketing touchpoints.
• Build brand awareness,consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects,builders and end consumers.
• Monitor brand health,market perception and competitor activities and recommend corrective actions.

2. Product Marketing &New Product Development

• Lead new productdevelopment, product positioning, packaging and product launches.
• Conduct market researchto identify customer needs, market gaps and emerging opportunities.
• Develop productpropositions, USPs, communication strategies and go-to-market (GTM) plans.
• Work closely withR&D, Technical, Quality, Sales and Production teams for successful productcommercialization.
• Develop productliterature such as brochures, technical datasheets, catalogues, presentationsand digital content

3. 360° Marketing & Communication

• Plan and execute integrated 360°marketing campaigns across:
• ATL: Television, Print, Outdoor,Radio, etc.
• BTL: Dealer activities, contractormeets, exhibitions, product demonstrations, events, etc.
• Digital: Social media, Google,website, email and other digital platforms.
• Develop communication campaigns tostrengthen brand image and drive product adoption.
• Prepare creative briefs andcoordinate with advertising, media and creative agencies.
• Manage creative development, mediaplanning, campaign execution and effectiveness.
• Ensure the right media mix andoptimum marketing ROI.

4. Channel & InfluencerMarketing

• Develop marketing programs fordealers, distributors, contractors, applicators, architects, structuralconsultants and other influencers.
• Design dealer engagement, loyalty,incentive and promotional programs.
• Develop initiatives to increaseproduct trials, channel engagement and market visibility.
• Identify alternate channels andnew market opportunities to improve market penetration and market share.

5. Sales & Business Support

• Work closely with Sales andProduct teams to analyse sales performance, market trends and productperformance.
• Identify growth opportunities bygeography, product category, customer segment and channel.
• Provide inputs for pricing,promotions, schemes, incentives and margin improvement.
• Develop sales-support tools,product presentations and marketing materials.
• Support the Sales team inachieving revenue, volume and market-share objectives.

6. Market Research &Competitive Intelligence

• Conduct regular market researchcovering:
• Customer requirements
• Competitor products and launches
• Pricing and packaging
• Distribution and channelactivities
• Promotional activities
• Market trends and customerbehaviour
• Monitor competitor marketingstrategies and identify potential threats and opportunities.
• Identify new market opportunitiesand recommend actionable strategies.

7. Digital & Social MediaMarketing

• Develop and execute the brandsdigital marketing strategy.
• Manage social media campaigns anddigital brand communication.
• Create and coordinate content to improve brand visibility, engagement and lead generation.
• Monitor digital campaignperformance and optimize activities based on results.
• Track key digital metrics andprepare performance reports.

8. Marketing Budget & ROI

• Prepare and manage the annualmarketing budget.
• Allocate marketing investmentsacross brands, products, geographies and channels.
• Monitor campaign expenditure andensure effective utilization of marketing budgets.
• Measure marketing ROI, leadgeneration, brand awareness and sales impact.
• Identify opportunities to optimizemarketing spend and improve overall effectiveness.

3) Communication & Relationship:

INTERNAL: Departmental HODs / CompanyStaffs

EXTERNAL: Customers, Vendors and Consultants

4) Knowledge, Training & Experience required:

Knowledge&Skills:

• Strong knowledge of brand management, marketing strategy and productmarketing.
• Knowledge of market research, competitor analysis and customer insights.
• Understanding of ATL, BTL, digital and 360° marketing.
• Knowledge of product launches, positioning and go-to-market strategies.
• Understanding of dealer, channel and influencer marketing.
• Strong analytical, strategic and problem-solving skills.
• Excellent communication, presentation and negotiation skills.
• Strong project management and stakeholder coordination skills.
• Proficiency in MS Excel, PowerPoint and digital marketing tools.
• Knowledge of the building materials/construction industry is preferred.

Requirements

Experience: 5-7 years of experience in relevant experience in BrandManagement, Product Marketing, Marketing Strategy or Integrated Marketing, Revenue generation and ROI, preferably in the building materials/construction industry

Preferred Candidate Location: Localcandidates within 30 kms (Surat) from job location is preferred

Educational Qualification: MBA/PGDMin Marketing/Bachelor's degree in Engineering preferred

Requirements: