Manager Product - OTC

Lupin; Mumbai; On-site; INR 1,400,000 - 2,000,000; Full time

Job summary

Lupin is seeking an energetic brand manager to lead the overall management of the assigned portfolio in Mumbai. You will identify strategic opportunities, design go-to-market plans, and drive brand investments to expand market share and profitability.

Role includes involvement in new product launches, development of robust brand plans, and ensuring campaigns stay within financial targets. Experience in digital marketing would be valued.

Qualifications

• Brand management experience preferred.
• Strong MS Office skills including Excel and PowerPoint.
• Excellent interpersonal and communication abilities.
• Experience in digital marketing is a plus.

Responsibilities

• Oversee overall brand management for the assigned portfolio.
• Identify key issues, opportunities, and design strategy elements and action plans.
• Drive brand investment to impact market share, growth and profit.
• Support new product launches and leverage past launch experience.
• Prepare robust brand plans with internal/external analysis and monitoring.
• Develop and implement product plans aligned to business objectives.
• Ensure brand campaigns are executed within budget.
• Train the sales team on brand plan execution during cycles and conferences.

Skills

Brand management

Interpersonal skills

Communication skills

Digital marketing

Tools

Excel

PowerPoint

Job description

Role & responsibilities

• Overall brand management of the assigned portfolio .
• Should be capable of establishing Key issues / opportunities, Design elements of strategy, Tactics, action plan, investment to impact market share, market growth strategies & enhance profit for the assigned portfolio
• Will be involved in new Product launch and prior experience of brand launch will be appreciated
• Prepare robust brand plans: Conduct internal & external analysis, formulate strategic planning, monitor execution
• Product development and Brand planning: Develop and implement product plans & ensure they meet business objectives
• Financial focus: Ensure all Brand campaigns are effectively managed on time and within financial constraints
• Training sales team on brand plan execution in cycle meetings, managing conferences and related initiatives etc.

Preferred candidate profile

Good hold on MS office (especially Excel and power point)

Good interpersonal and communication skills

Experience in digital marketing if any would be appreciated