Group Product Manager

Sun Pharmaceutical Industries, Inc.; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Sun Pharmaceutical Industries, Inc. is seeking a Marketing professional for Emerging Markets responsible for driving OTC/X business in South-East Asia and the Indian sub-continent. This role includes managing integrated campaigns, aligning brand strategy, and analyzing market trends.

The ideal candidate should possess strong collaboration skills and an MBA in Marketing, with 5-8 years of relevant experience. The position requires international travel and partnership with brand managers across various markets.

Qualifications

• 5-8 years of product & trade marketing experience.
• Proficient in Excel, comfortable managing large data files and analyzing information.
• Experience with multiple markets or regional teams preferred.

Responsibilities

• Support development and execution of brand plans aligned to business objectives.
• Lead execution of ATL, BTL, and digital campaigns across markets.
• Assist in managing brand budgets and monitoring ROI.

Skills

Product & trade marketing experience

Excel proficiency

Agency management

Collaboration

Market analysis

Education

MBA in Marketing

Job description

Marketing – Emerging Markets

What will you do?

The person will be responsible for the OTC/X business in selected markets in South-East Asia and the Indian sub‑continent (ex-India), partnering with in‑country Brand Managers to drive consistent brand and trade strategy execution. The role translates global brand direction into strong local activations, ensuring alignment and delivering commercial impact. The incumbent will manage integrated campaigns, support portfolio growth, and act as a key bridge between global and country teams.

They will work across one or more focus markets such as Thailand, Myanmar, Malaysia, and Bangladesh, depending on business priorities and project needs.

International travel requirement: at least 4-6 week‑long trips per year.

Areas of Responsibility

• Support development and execution of annual brand plans aligned to regional and country business objectives
• Work closely with in‑country Brand Managers to adapt global strategy into relevant local initiatives
• Ensure consistency of brand positioning, messaging, and visual identity across markets
• Analyze market trends, competitive activity, and consumer insights to identify growth opportunities

Campaign & Activation Management

• Lead execution of ATL, BTL and digital campaigns across multiple markets
• Coordinate with creative agencies, media partners, and internal stakeholders
• Partner with in‑country teams to ensure timely rollout of campaigns in retail and pharmacies
• Track campaign performance and recommend optimization actions
• Work with Sales and Trade Marketing to drive strong in‑store execution
• Support promotional planning and channel‑specific initiatives

Budget & Performance Management

• Assist in managing brand budgets and monitoring ROI
• Track KPIs such as market share, distribution, and campaign effectiveness
• Prepare dashboards, reviews, and performance presentations

Innovation and Cross-Functional Collaboration

• Identify new OTC/OTX products to create a robust pipeline based on insight from market research and market visits
• Coordinate with business development teams to build business cases for future products
• Work closely with Medical/Regulatory, Supply Chain, Digital, CMI, and external agencies
• Collaborate with in‑country Brand Managers to ensure smooth execution

Educational Qualification

• MBA in Marketing

Experience and Skills

• 5-8 years of product & trade marketing experience
• Proficient in Excel, comfortable managing large data files & analyzing information
• Experience working with multiple markets or regional teams preferred
• Proven agency management and integrated campaign experience
• Relationship oriented & a good collaborator