Manager - Performance Marketing

Nykaa; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Nykaa is seeking a Performance Marketing Manager to lead upper-funnel growth across Meta, Google, Snapchat, and emerging channels. You will guide audience segmentation, funnel performance, and platform-specific efficiency with an innovation mindset to drive scale and customer quality.

The role requires 7–9 years of hands-on experience in performance marketing, strong analytics, and a data-first approach. You will mentor junior team members and collaborate with cross-functional teams to optimize

Qualifications

• 7–9 years of hands-on experience in performance marketing across Google, Meta and app-focused platforms.
• Strong understanding of audience strategy, media planning, attribution models, and martech tools.
• Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
• Deep analytical skills with cohort analysis, funnel diagnostics, and incrementality testing.

Responsibilities

• Plan and manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns.
• Design and execute campaigns on Facebook, Google, and affiliate channels as per plan.
• Measure and report performance of all digital marketing campaigns against ROI and KPIs.
• Optimize install campaigns to improve cost per install and post-install performance.
• Manage programmatic campaigns from ideation to media planning and optimization.
• Measure app engagement metrics like MAU, DAU, and converting users regularly.
• Drive app acquisition and engagement efficiencies through targeted campaigns and creative excellence.
• Identify trends and optimize spend and performance based on insights.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Use analytics to evaluate end-to-end customer experience across channels.

Skills

Performance marketing

Audience strategy

Media planning

Attribution models

Cohort analysis

Experimentation

Cross-functional

Mentoring

Job description

Role Overview :

Performance Marketing Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.

Role Description :

• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Optimize install campaigns to improve cost per install, installation rates, post install performance.
• Manage all the programmatic campaigns – from ideation to media planning and optimization.
• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
• Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Managing budgets and financial for digital marketing initiatives for the organization.

Knowledge, Skills & Qualification Requirements :

• 7–9 years of hands‑on experience in performance marketing across Google, Meta, and app‑focused platforms.
• Strong understanding of audience strategy, media planning, attribution models, and martech tools.
• Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
• Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
• Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
• Strategic thinker with a data‑first approach to solving problems.
• Experimentative mindset with ability to test, iterate, and scale rapidly.
• Strong stakeholder management and collaboration skills across cross‑functional teams.
• Capability to mentor and grow junior team members while fostering cross‑business learning.