Manager - Performance Marketing

Piramal Pharma Ltd; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Piramal Pharma Ltd is looking for a Manager - Performance Marketing to drive marketing analytics initiatives within the Ecommerce vertical. The ideal candidate will have strong expertise in Excel for data analysis and reporting, with Python experience considered an asset.

The role involves utilizing advanced data analysis techniques, collaborating with external partners, and optimizing marketing campaigns based on insights. An understanding of Pharma and Consumer Goods marketing is essential for tailoring strategies effectively.

Qualifications

• Strong expertise in Excel for data analysis and reporting.
• Experience with Python is considered a valuable asset.
• Understanding of Pharma and Consumer Goods marketing.

Responsibilities

• Utilize advanced Excel skills to analyze data and generate reports.
• Apply Python knowledge to automate tasks and enhance data analysis.
• Collaborate with partners in the ecommerce industry.

Skills

Excel for data analysis

Python

SEO

SEM

PPC campaign management

Job description

Manager - Performance Marketing

This position is responsible for developing and implementing solutions to drive performance marketing analytics initiatives within the Ecommerce vertical. The role requires strong expertise in Excel for data analysis and reporting, with Python experience considered a valuable asset. The ideal candidate will leverage these skills to analyze marketing data, optimize campaigns, and support data driven decision making to enhance business outcomes.

Responsibilities

• Utilize advanced Excel skills to analyze data, generate reports, and support marketing analytics initiatives.
• Apply Python knowledge (where applicable) to automate tasks and enhance data analysis processes.
• Collaborate and communicate effectively with external partners in the ecommerce industry to stay updated on market trends and best practices.
• Demonstrate an in-depth understanding of SEO, SEM, and PPC campaign management to optimize marketing performance.
• Leverage prior experience or knowledge of ecommerce marketplace advertising setups to improve campaign effectiveness.
• Communicate insights clearly through excellent written and verbal communication skills to stakeholders across teams.
• Understand the intersection of technology and business data to identify opportunities and drive actionable marketing strategies.
• Apply domain knowledge of Pharma and Consumer Goods to identify growth opportunities and tailor marketing approaches accordingly.