Performance Marketing Analyst

Om Logistics Supply Chain; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Om Logistics Supply Chain Pvt. Ltd. is seeking a detail-oriented Performance Marketing Analyst to manage marketing reports, analyze campaign performance, and automate reporting processes.

The role requires strong skills in digital marketing metrics, data analysis, dashboards, and reporting automation using Google Ads, Meta Ads, and analytics tools. You will build and maintain dashboards in Excel, Google Sheets, Power BI, and Looker Studio, consolidate data from multiple sources, and provide

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years in performance marketing analytics or marketing data analysis.
• Strong grasp of Google Ads and Meta Ads metrics.
• Advanced skills in Excel and Google Sheets.
• Experience with dashboards (Power BI/Looker Studio/Tableau) and GA4.
• Experience with data validation and reporting automation.

Responsibilities

• Prepare and maintain daily, weekly, and monthly performance marketing reports.
• Analyze paid and organic marketing performance across channels.
• Monitor KPIs: impressions, clicks, CTR, CPC, CPM, conversions, CPA, CAC, ROAS.
• Consolidate data from multiple sources and reconcile discrepancies.
• Develop and maintain dashboards using Excel, Google Sheets, Power BI, Looker Studio.
• Automate recurring reports and improve reporting efficiency.
• Analyze lead generation, sign-ups, FTR, and FTS.
• Track campaign performance and identify trends and opportunities.
• Analyze email and WhatsApp marketing performance.
• Coordinate with teams to ensure data accuracy.

Skills

Performance Marketing Analytics

Marketing Reporting

Data Analysis

Excel

Google Sheets

Power BI

Looker Studio

GA4

CRM Data Validation

Education

Bachelor's degree in Marketing/Analytics

Tools

Power BI

Looker Studio

Tableau

Job description

Job Description: Performance Marketing Analyst

Department: Marketing

Experience: 1-3 Years

Employment Type: Full-Time

About the Role

We are looking for a detail-oriented and analytical Performance Marketing Analyst to manage marketing reports, analyze campaign performance, automate reporting processes, and generate actionable insights. The ideal candidate should have a strong understanding of digital marketing metrics, data analysis, dashboard development, and reporting automation, along with knowledge of Google Ads, Meta Ads, and marketing analytics tools.

Key Responsibilities

• Prepare and maintain daily, weekly, and monthly performance marketing reports.
• Analyze paid and organic marketing performance across multiple marketing channels.
• Monitor key metrics, including impressions, clicks, CTR, CPC, CPM, conversions, CPA, CAC, and ROAS.
• Collect, consolidate, validate, and reconcile marketing data from multiple sources.
• Identify and resolve data discrepancies between advertising platforms, CRM systems, and internal reports.
• Develop and maintain dashboards using Excel, Google Sheets, Power BI, and Looker Studio.
• Automate recurring reports and improve reporting efficiency by reducing manual work.
• Analyze lead generation, customer acquisition, sign-ups, First-Time Recharges (FTR), and First-Time Shipments (FTS).
• Track campaign performance and identify trends, gaps, and opportunities for improvement.
• Analyze email and WhatsApp marketing campaign performance.
• Coordinate with marketing, sales, and other internal teams to ensure data accuracy and reporting consistency.
• Analyze social media post and reel performance across Instagram, YouTube, LinkedIn, and other platforms, providing reports and insights for future improvement.
• Provide data-driven insights and recommendations to support marketing decisions.
• Maintain reporting documentation and ensure timely delivery of reports.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 1-3 years of experience in performance marketing analytics, digital marketing reporting, or marketing data analysis.
• Good understanding of Google Ads and Meta Ads metrics, campaign structures, and performance indicators.
• Advanced proficiency in Microsoft Excel and Google Sheets.
• Working knowledge of Power BI, Looker Studio, or Tableau.
• Understanding of Google Analytics 4 (GA4) and digital marketing tracking.
• Experience in data validation, dashboard creation, reporting automation, and performance analysis.
• Strong analytical, problem-solving, and communication skills.
• Ability to work with large datasets and identify data inconsistencies.

Key Skills

• Performance Marketing Analytics
• Marketing Reporting and Dashboard Automation
• Data Analysis and Reconciliation
• Microsoft Excel and Google Sheets
• Power BI and Looker Studio
• Google Ads and Meta Ads Metrics
• Google Analytics 4 (GA4)
• CRM Data Validation
• Email and WhatsApp Marketing Analytics
• Reporting Process Optimization

Key Performance Indicators (KPIs)

• Accuracy and timely delivery of marketing reports.
• Reduction in manual reporting efforts through automation.
• Accuracy of dashboards and performance tracking.
• Identification and resolution of data discrepancies.
• Quality of data-driven insights and recommendations.
• Efficiency of reporting processes.
• Consistency of marketing data across multiple sources.