Manager - Business Analytics

Piramal Pharma Ltd; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Piramal Pharma Ltd in Mumbai is seeking a Manager - Business Analytics to build and implement data-driven performance marketing initiatives for the Ecommerce vertical of the business. The role focuses on developing data-driven strategies to acquire and retain customers, measure ROI, manage budgets and drive insights from consumer behavior across touchpoints to boost revenue and efficiency.

You will partner with marketing, analytics, and ecommerce teams to optimize campaigns and deliver

Responsibilities

• Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth
• Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
• Assess current practices and enhance to improve efficiency
• Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs
• Measure ROI of online marketing campaigns
• Monitor budget distribution and performance of ad campaigns
• Establish new data gathering and analysis techniques within the organization
• Drive data based decision making by providing actionable insights from customer behaviour and buying patterns and engagement across various touch points

Job description

Job Description

Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates

for the Ecommerce vertical of the business.

• Develop and execute data-driven performance marketing strategies to drive customer acquisition,retention, and revenue growth
• Drive, access and evaluate performance marketing campaigns on ecommerce marketplaces
• Assess current practices and enhance to improve efficiency
• Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieveperformance KPIs
• Measure ROI of online marketing campaigns
• Monitor budget distribution and performance of ad campaigns
• Establish new data gathering and analysis techniques within the organization
• Drive data based decision making by providing actionable insights from customer behaviour and buyingpatterns and engagement across various touch points