Senior Performance Marketing Specialist, Paid Media

Quillbot; India; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid & remote model with flexible/ro

Medical coverage

Life and accidental insurance

Annual bonus

Developmental opportunities through ed

Job summary

Quillbot is seeking a hands-on Senior Performance Marketing Specialist to own day-to-day paid acquisition performance across global markets. You will partner with Creative, Product, Data, and Engineering to optimize campaigns, landing pages, tracking, and measurement, delivering recommendations for CAC, ROAS, and LTV.

You will manage multi-channel campaigns, including Apple Search Ads, Google, Meta, and TikTok, across international markets with a strong data-driven mindset and ownership of

Qualifications

• 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
• Proven track record optimizing multi-channel campaigns and budgeting against acquisition and revenue goals.
• Deep hands-on experience with Apple Search Ads, Google Ads, Meta and TikTok; strong data analysis skills.
• Ability to diagnose performance changes, prioritize opportunities, and translate data into actions.
• Experience working across international markets including US, UK, or EU and with GA4 reporting.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns.
• Set up campaigns, ensure QA, manage bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels; link metrics to CAC and LTV.
• Manage spend within budgets and recommend reallocations based on performance.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and formats.
• Collaborate with Creative and Product to turn findings into stronger ads and landing pages.
• Work with Data and Engineering to validate tracking and apply attribution insights.
• Own and optimize remarketing campaigns to drive re-engagement and repeat conversions.

Skills

Performance marketing

Multi-channel campaigns

Data analysis

GA4 analytics

Cross-functional collaboration

Google Ads

Meta Ads

TikTok Ads

Apple Search Ads

Tools

GA4 Looker

Looker

Job description

About Us Quillbot was founded in 2017 with a mission to help students and professionals strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
• Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
• Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
• Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
• Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

Qualifications

• Bring 5+ years of hands‑on performance marketing experience, preferably within a B2C subscription or consumer technology business.
• Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
• Bring deep hands‑on experience with Apple Search Ads, Google, Meta and TikTok.
• Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
• Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
• Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
• Collaborate effectively across remote, cross‑functional teams and manage multiple campaigns and priorities with a high degree of ownership.
• Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
• Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
• Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Bonus Points

• Show interest in AI‑powered products, writing tools, or education technology.
• Competitive salary and annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation & leaves of absence (menstrual, flexible, special, and more!)
• Developmental opportunities through education & developmental reimbursements & professional workshops
• Maternity & parental leave
• Hybrid & remote model with flexible working hours
• On‑site & remote company events throughout the year
• Employee referral program
• Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India.

We are a virtual‑first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market‑based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

• Relevant professional experience
• Skills and expertise
• Scope and responsibilities of the role
• Internal equity considerations

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender‑neutral criteria in alignment with pay transparency requirements. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience! #Quillbot

Equal Employment Opportunity Statement (EEO)We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

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