Senior Performance Marketing Specialist, Paid Media

Learneo; India; Hybrid; INR 4,000,000 - 6,000,000; Full time

Benefits offered by this job

Hybrid & remote model

Annual bonus

Medical coverage

Life and accidental insurance

Parental leave

Professional development

Job summary

Learneo is seeking a hands-on Senior Performance Marketing Specialist to drive paid acquisition campaigns across global markets. You will own day-to-day campaign performance, optimizing CAC, ROAS, and LTV while collaborating with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement.

This senior IC role requires ownership of execution, optimization, and performance recommendations across channels, with a focus on international markets and a

Qualifications

• 5+ years of hands-on performance marketing experience in a B2C/subscription business.
• Experience optimizing multi-channel campaigns across Apple Search Ads, Google, Meta, and TikTok.
• Strong analytics and proficiency with GA4 and Looker for dashboards.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives across mobile app, remarketing, and acquisition campaigns.
• Set up campaigns on channels, QA, bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels and link media metrics to CAC, LTV, and revenue.
• Manage spend within budgets and recommend reallocations based on performance.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and formats.
• Collaborate with Creative and Product to improve ads and landing pages based on findings.
• Partner with Data and Engineering to validate tracking and apply attribution insights to optimization decisions.
• Own and optimize remarketing campaigns to drive re-engagement, retention, and repeat conversions.

Skills

5+ years exp

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

GA4

Looker

Attribution

Incrementality

Dashboards

Cross-functional

Tools

GA4

Looker

Job description

About Learneo
Learneo is a platform of builder-driven businesses, including Course Hero, CliffsNotes, LitCharts, Quillbot, Symbolab, and Scribbr, all united around a shared mission of supercharging productivity and learning for everyone. We attract and scale high growth businesses built and run by visionary entrepreneurs. Each team innovates independently but has a unique opportunity to collaborate, experiment, and grow together, and they are supported by centralized corporate operations functions, including HR, Finance and Legal.

Role Overview

We are looking for a hands-on Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across Quillbot’s global markets. Reporting to the Manager, Performance Marketing, you will own day-to-day campaign performance across our primary paid channels and use structured testing and analysis to improve CAC, ROAS, and LTV. You will partner with Creative, Product, Data, and Engineering to improve campaigns, landing pages, tracking, and measurement. This is a senior individual contributor role with direct ownership of campaign execution, optimization, and performance recommendations.

Responsibilities

• Execute, monitor, and optimize campaigns across multiple channels and objectives, starting with Mobile App, Remarketing and Acquisition campaigns for established and new products, while supporting new channels and objectives as our mix evolves.
• Setup campaigns on certain channels, quality assurance, bidding, targeting, pacing, creative rotation, and tracking.
• Analyze performance across products, markets, audiences, and channels; connect media metrics to conversion, revenue, CAC, and LTV; and identify opportunities to improve acquisition efficiency across the funnel.
• Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities.
• Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats.
• Partner with Creative and Product to turn performance findings into stronger ads and landing-page improvements.
• Partner with Data and Engineering to validate campaign tracking and apply attribution and incrementality insights to optimization decisions.
• Own and optimize remarketing campaigns across paid channels, targeting lapsed and engaged users through audience segmentation, creative sequencing, and frequency to drive re-engagement, retention, and repeat conversion.

Qualifications

• Bring 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business.
• Demonstrate success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals.
• Bring deep hands-on experience with Apple Search Ads, Google, Meta and TikTok.
• Use strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
• Understand attribution and incrementality concepts and use measurement findings to inform campaign decisions.
• Communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations.
• Collaborate effectively across remote cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership.
• Bring experience executing campaigns across international markets, including the United States, United Kingdom, or European Union.
• Work confidently with GA4 and campaign reporting or visualization tools such as Looker.
• Have experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

Bonus Points

• Show interest in AI-powered products, writing tools, or education technology.
  
• Competitive salary and annual bonus
• Medical coverage
• Life and accidental insurance
• Vacation & leaves of absence (menstrual, flexible, special, and more!)
• Developmental opportunities through education & developmental reimbursements & professional workshops
• Maternity & parental leave
• Hybrid & remote model with flexible working hours
• On-site & remote company events throughout the year
• Employee referral program
• Premium access to Quillbot

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India.

We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

The base pay for this role is determined by several factors, including:

• Relevant professional experience
• Skills and expertise
• Scope and responsibilities of the role
• Internal equity considerations

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Equal Employment Opportunity Statement (EEO)

We are an equal opportunity employer and value diversity and inclusion within our company.We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.