Manager - Performance Marketing

Emeritus; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Emeritus is seeking a dynamic individual to join its India/APAC Marketing Team, focusing on enhancing revenue for a multimillion-dollar portfolio. You will lead digital marketing efforts, ensuring user growth while managing costs effectively.

The ideal candidate has over 3 years of experience in performance marketing, particularly within the Ed-tech industry, and possesses strong analytical and project management skills.

We promote equal opportunities and encourage diversity in the workplace.

Qualifications

• 3+ years of experience in performance marketing, preferably in Ed-tech.
• Experience with high budget management.
• Strong understanding of digital marketing channels such as Google, Facebook, and LinkedIn.

Responsibilities

• Lead overall digital marketing with revenue responsibilities.
• Define performance marketing strategies across various channels.
• Develop marketing assets for digital platforms.

Skills

Performance marketing expertise

Analytical skills

Communication skills

Project management

Problem-solving

Digital marketing knowledge

Job description

Job Description

Join Emeritus’ India/APAC Marketing Team to play a pivotal part in delivering revenue for multimillion-dollar portfolio in a highly evolved data driven performance marketing environment

Role & Responsibilities

• Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loops
• Ability to effectively market products across regions and spectrum of demographics
• Define performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses
• Own end‑to‑end execution, while working closely with Business, Creative, and Analytics teams
• Work at the trifecta of data, performance & creative to maximize impact for your marketing campaign
• Work with content and creative teams to develop marketing assets to market across digital platforms
• Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns
• Experience of 3+ years of experience in performance marketing across Linkedin, facebook & Google; preferably in Ed‑tech industry marketing high price products
• Someone who can manage complexity and is good at problem solving with first principal approach
• Managed revenue deliverable portfolio, ideally with high budget management experience
• Created high business impact and worked in high growth b2c start‑ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantage
• Highly data driven and analytically very strong
• Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing
• Excellent communication & presentation skills with great project management expertise

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.