TL- Performance Marketing

Prop Solutions4U Pvt. Ltd.; Navi Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Benefits offered by this job

Provident Fund

Paid Leaves + Festival Holidays

Medical Insurance + Personal Accident

Maternity and Paternity leaves

Annual Diwali Bonus

Rewards program

Job summary

Prop Solutions4U Pvt. Ltd. in Navi Mumbai is seeking an experienced and performance-driven digital marketing team leader to steer campaigns and align with business goals.

The ideal candidate will lead a diverse team, drive strategic and data-driven initiatives across Google Ads, Meta, SEO, and social channels, while ensuring operational efficiency and measurable ROI.

Qualifications

• Bachelor's degree or equivalent; advanced digital marketing qualifications preferred.
• 8+ years of experience in performance marketing.
• Strong knowledge of Google Ads, Meta; SEO and social media experience.
• Excellent written and verbal communication for stakeholder engagement.
• Analytical mindset with ability to interpret data and optimize campaigns.
• Strong project management and ability to manage multiple campaigns.
• Creative thinker with a passion for innovation in digital marketing.

Responsibilities

• Lead and mentor a team of digital marketing professionals.
• Develop and implement comprehensive digital marketing strategies.
• Integrate Google Ads API with CRM systems for data synchronization.
• Oversee budget allocation and optimization across channels.
• Plan and execute campaigns to drive brand awareness, engagement, and conversions.
• Track performance using analytics tools and derive actionable insights.
• Stay updated with industry trends and apply innovative strategies.
• Ensure consistent brand messaging across channels.
• Manage partnerships with agencies and vendors.
• Ensure compliance with digital marketing regulations and risk management.
• Regularly present strategies and results to senior management.

Skills

Team Leadership

Performance Marketing

Analytics

Strategic thinking

Communication skills

Project management

Creative thinking

Education

Bachelor's degree

Advanced Diploma in Digital Marketing

Certified Course in Digital Marketing

Tools

Google Ads

Meta (Facebook) Ads

SEO tools

CRM integration

Job description

Overview:

We are seeking an experienced and performance-driven digital marketing team leader. This role requires a blend of strategic thinking, creative vision, and analytical prowess to drive impactful digital campaigns that align with the company's objectives and target audience.

The ideal candidate will have a strong command of performance marketing, leadership experience in managing a diverse team, and a process-oriented approach to maintaining operational efficiency. The role requires balancing creative and analytical thinking to drive effective, measurable outcomes for the organisation.

Qualification Required:

• Minimum graduation is required, Advanced Diploma in Digital Marketing / Certified Course is preferred.
• Minimum 8+ years of experience in the Performance Marketing field is required.
• Strong understanding of digital marketing channels like Google Ads, Meta; knowledge of SEO and social media.
• Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal and external stakeholders.
• Analytical mind-set with the ability to interpret data, analyse trends, and derive actionable insights to optimize campaign performance.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement in digital marketing strategies.

Roles and Responsibilities:

• Team Leadership and Management: Manage a team of digital marketing professionals, providing guidance, mentorship, and performance feedback to ensure the team's success in executing campaigns and achieving targets.
• Develop Digital Marketing Strategy: Lead the development of comprehensive digital marketing strategies aligned with the overall business objectives, incorporating Google Search, Demand Gen, PMAX, SEO, social media, email marketing, and other relevant channels.
• Integrations: Experience in seamlessly integrating Google Ads API with CRM systems to synchronize data, automate campaign management, optimize bidding strategies, and enable closed-loop reporting for enhanced targeting, efficiency, and ROI.
• Budget Management: Oversee the allocation and optimization of digital marketing budgets to maximize ROI across various channels and campaigns.
• Campaign Planning and Execution: Collaborate with cross-functional teams to conceptualize, plan, and execute digital marketing campaigns that drive brand awareness, engagement, and conversion.
• Performance Tracking and Analysis: Utilize analytics tools to monitor the performance of digital marketing campaigns, analyse key metrics, and derive actionable insights to continuously improve campaign effectiveness.
• Stay Updated with Industry Trends: Keep abreast of the latest trends, technologies, and best practices in digital marketing, and incorporate innovative strategies to maintain a competitive edge in the market.
• Brand Management: Ensure consistency in brand messaging and positioning across all digital marketing channels, maintaining brand integrity and enhancing brand perception.
• Partnership Management: Cultivate and manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and expand the company's digital reach.
• Compliance and Risk Management: Ensure compliance with relevant regulations and industry standards pertaining to digital marketing practices, while also identifying and mitigating potential risks.
• Stakeholder Communication: Regularly communicate digital marketing strategies, performance updates, and insights to senior management and other stakeholders, fostering alignment and support for digital initiatives.

Benefits to employees:

• Provident Fund
• Paid Leaves + Festival Holidays
• Medical Insurance + Personal Accident Insurance
• Maternity and Paternity leaves
• Annual Diwali Bonus
• Weekly, Monthly, and Quarterly Rewards to best-performing employees