Manager - Paid Media

Human Capitalists; Bengaluru; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Human Capitalists in Bengaluru is seeking a Manager Paid Media to lead end-to-end planning, implementation, and optimization of paid search campaigns to achieve client objectives.

You will manage key client relationships, oversee performance across multiple accounts, and guide analysts to deliver high-quality results while collaborating with platform partners and internal teams.

Qualifications

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• 3-5 years of progressive experience in paid search or performance marketing.
• Demonstrated understanding of SEM principles and best practices.
• Proven experience managing and optimizing campaigns on major platforms such as Google Ads, SA360, and Bing Ads.
• Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking and reporting.
• Strong working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint) for data analysis and presentations.
• SA360 certification is highly desirable.

Responsibilities

• Lead end-to-end planning, implementation, and optimization of paid search campaigns to achieve client business objectives.
• Manage key client relationships and oversee campaign performance across multiple accounts.
• Guide a team of analysts to deliver high-quality results.
• Collaborate with internal teams, platform partners, and client stakeholders to develop strategic campaign approaches, analyze performance insights, and drive continuous improvement.

Skills

Paid search

Performance marketing

Campaign optimization

Team leadership

Education

Bachelor's degree in Marketing, Data Analytics, Business, or a related field

Tools

Google Ads

SA360

Bing Ads

Google Analytics

Adobe Analytics

Excel

Word

PowerPoint

Job description

The Manager (Paid Media) is a strategic leader responsible for the end-to-end planning, implementation, and optimization of paid search campaigns to achieve client business objectives. This role involves managing key client relationships, overseeing campaign performance across multiple accounts, and guiding a team of analysts to deliver high-quality results. The role collaborates closely with internal teams, platform partners, and client stakeholders to develop strategic campaign approaches, analyze performance insights, and drive continuous improvement across all paid search initiatives.

• Bachelor's degree in Marketing, Data Analytics, Business, or a related field.
• 3-5 years of progressive experience in paid search or performance marketing.
• Demonstrated understanding of Search Engine Marketing (SEM) principles and best practices.
• Proven experience managing and optimizing campaigns on major platforms such as Google Ads, SA360, and Bing Ads.
• Proficiency in web analytics platforms (e.g., Google Analytics, Adobe Analytics) for performance tracking and reporting.
• Strong working knowledge of Microsoft Office Suite (Excel, Word, PowerPoint) for data analysis and presentations.
• SA360 certification is highly desirable.