Business Manager - Paid Media

Puretech Digital; Mumbai; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

Puretech Digital is seeking a Paid Media Advertising Business Manager to steer strategic direction and execution of paid media campaigns in a fast-paced digital marketing environment.

The role requires a seasoned professional with leadership skills, expert knowledge of Google/Meta/LinkedIn Ads, and strong analytical capabilities to drive campaign performance and client satisfaction.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Proven leadership experience in paid media advertising.
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads and analytics.
• Excellent communication and strategic thinking skills.

Responsibilities

• Strategic leadership: develop and implement paid media plans aligned with client goals.
• Client relationships: serve as primary contact, ensuring high-quality paid media solutions.
• Team management: lead and mentor paid media analysts for high performance.
• Campaign planning: oversee development and execution across platforms with targets.
• Budget oversight: manage budgets for maximum ROI and give reporting to stakeholders.
• Data analysis: analyze campaign performance and derive actionable insights.
• Training and mentorship: guide junior analysts on best practices and analytics.
• Client presentations: prepare and deliver performance reports and strategic recommendations.
• Cross-functional collaboration: align with marketing, sales, and creative teams.

Skills

Leadership

Team management

Strategic thinking

Data analysis

Communication skills

Education

Bachelor's degree in Marketing or Business

Master’s degree is a plus

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Affiliate Marketing

Job description

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms. The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

KEY RESPONSIBILITIES

STRATEGIC LEADERSHIP

• Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.
• Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

CLIENT RELATIONSHIP MANAGEMENT

• Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.
• Build and maintain strong client relationships through effective communication and strategic guidance.

TEAM MANAGEMENT

• Lead, mentor, and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.
• Provide guidance on campaign strategy, optimization, and professional development.

CAMPAIGN PLANNING AND EXECUTION

• Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.
• Utilize industry best practices and emerging trends to enhance campaign effectiveness.

BUDGET OVERSIGHT

• Manage and optimize advertising budgets, ensuring efficient allocation and maximum return on investment.
• Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.

DATA ANALYSIS AND INSIGHTS

• Utilize data analytics tools to analyze campaign performance, identify trends, and derive actionable insights.
• Translate data-driven insights into strategic recommendations for continuous improvement.

TRAINING AND MENTORSHIP

• Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.
• Foster a collaborative learning environment within the team.

CLIENT PRESENTATIONS

• Prepare and deliver regular client presentations, showcasing campaign performance, insights, and strategic recommendations.
• Collaborate with clients to understand their evolving needs and goals.

COLLABORATION WITH CROSS-FUNCTIONAL TEAMS

• Collaborate with other departments, including marketing, sales, and creative, to ensure cohesive and integrated strategies.
• Facilitate communication and alignment between teams to drive overall business success.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven experience in a leadership role within the paid media advertising space.
• In-depth knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, etc.
• Strong analytical and strategic thinking skills, with the ability to interpret complex data and trends.
• Excellent communication, presentation, and interpersonal skills.