Business Manager - Paid Media

Puretech Digital - A Genesis Company; Maharashtra; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Puretech Digital - A Genesis Company is seeking a Paid Media Advertising Business Manager to lead strategic direction and execution of paid media campaigns. The role requires seasoned leadership and deep knowledge of Google Ads, Meta Ads, LinkedIn Ads, and analytics to drive performance and client satisfaction.

The successful candidate will oversee a team, manage budgets, and collaborate with cross-functional teams to align with business goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; master’s preferred.
• Proven leadership experience in paid media advertising.
• Strong analytical, strategic, and data interpretation skills.
• Excellent communication, presentation, and interpersonal abilities.

Responsibilities

• Strategic leadership and planning for paid media campaigns.
• Serve as primary client contact and guide paid media solutions.
• Lead and mentor a team of paid media analysts.
• Oversee campaign planning, execution, and optimization across platforms.
• Manage budgets and ROI with financial reporting to stakeholders.
• Translate data insights into strategic recommendations.

Skills

Leadership

Data analytics

Strategic thinking

Communication

Presentation

Team management

Client relationship

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Affiliate Marketing

Job description

Job Overview

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms. The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

Key Responsibilities

STRATEGIC LEADERSHIP:

• Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.
• Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

Client Relationship Management

• Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.
• Build and maintain strong client relationships through effective communication and strategic guidance.

Team Management

• Lead, mentor, and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.
• Provide guidance on campaign strategy, optimization, and professional development.

Campaign Planning And Execution

• Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.
• Utilize industry best practices and emerging trends to enhance campaign effectiveness.

Budget Oversight

• Manage and optimize advertising budgets, ensuring efficient allocation and maximum return on investment.
• Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.

Data Analysis And Insights

• Utilize data analytics tools to analyze campaign performance, identify trends, and derive actionable insights.
• Translate data-driven insights into strategic recommendations for continuous improvement.

Training And Mentorship

• Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.
• Foster a collaborative learning environment within the team.

Client Presentations

• Prepare and deliver regular client presentations, showcasing campaign performance, insights, and strategic recommendations.
• Collaborate with clients to understand their evolving needs and goals.

Collaboration With Cross-functional Teams

• Collaborate with other departments, including marketing, sales, and creative, to ensure cohesive and integrated strategies.
• Facilitate communication and alignment between teams to drive overall business success.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• Proven experience in a leadership role within the paid media advertising space.
• In-depth knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, etc.
• Strong analytical and strategic thinking skills, with the ability to interpret complex data and trends.
• Excellent communication, presentation, and interpersonal skills.