Manager of Influencer Marketing (D2C)

The Hiring Company; Gurugram District; In loco; INR 1.500.000 - 2.500.000; Tempo pieno

Descrizione del lavoro

The Hiring Company in Gurugram is seeking an Influencer Marketing Manager with 4-6 years of experience in influencer or digital marketing to lead strategy, identify influencers, and manage campaigns on-site in Gurugram Sector 57.

You will negotiate partnerships, coordinate with marketing teams for product launches, and drive ROI through analytics while supervising a small outreach team. The role offers growth in a dynamic D2C wellness space.

Competenze

• 4-6 years of influencer marketing or digital marketing experience.
• Proven influencer campaigns with measurable ROI.
• Strong analytics, audience segmentation, and performance metrics.
• Excellent negotiation, communication, and stakeholder management.
• Experience coordinating multiple campaigns and budgets.
• Familiarity with influencer platforms (Qoruz, Winkl, CreatorIQ, Upfluence).

Mansioni

• Develop and execute influencer marketing strategies aligned with brand goals.
• Identify and onboard macro, micro, and nano influencers.
• Negotiate paid, barter, and affiliate collaborations.
• Manage end-to-end influencer campaigns, timelines, and approvals.
• Supervise junior team members handling outreach.
• Build and maintain relationships with influencers and agencies.
• Track KPIs and prepare performance reports for leadership.
• Collaborate with marketing, brand, and creative teams for launches.

Conoscenze

Influencer marketing

Digital marketing

Campaign management

Negotiation

Analytics

Budget management

Team management

Stakeholder management

Formazione

Bachelor's in Marketing/Communications

MBA preferred

Strumenti

Qoruz

Winkl

CreatorIQ

Upfluence

Descrizione del lavoro

Job Description – Influencer Marketing Manager

Experience: 4-6 Years

Employment Type: Full-Time

Location: Gurugram Sector 57

Key Responsibilities

• Influencer Strategy: Develop and execute influencer marketing strategies aligned with brand objectives, campaign goals, and business growth.
• Influencer Identification: Identify, evaluate, and onboard macro, micro, and nano influencers across relevant categories.
• Negotiation & Partnerships: Negotiate paid, barter, and affiliate-based collaborations to maximize campaign performance and cost-effectiveness.
• Campaign Management: Manage end-to-end influencer campaigns, including briefing, content approvals, timelines, deliverables, and performance tracking.
• Team Management: Supervise and guide junior team members or interns handling influencer outreach and daily coordination.
• Relationship Management: Build and maintain long-term relationships with influencers, agencies, and creator networks.
• Performance Analysis: Track reach, engagement, conversions, ROI, and other KPIs; prepare performance reports and actionable insights for leadership.
• Cross-Functional Collaboration: Work closely with marketing, brand, and creative teams to align influencer campaigns with product launches and brand initiatives.
• Budget Management: Manage influencer marketing budgets, optimize campaign spending, and ensure timely payments and contract compliance.
• Market Trends: Monitor emerging creator trends, platforms, tools, and competitor activities to improve campaign strategies.
• Industry Networking: Represent the brand at relevant influencer marketing events and industry gatherings.

Requirements

• 4-6 years of experience in influencer marketing or digital marketing, preferably within D2C, FMCG, lifestyle, beauty, wellness, or related industries.
• Proven experience managing influencer campaigns with measurable results and demonstrable ROI.
• Strong understanding of influencer analytics, audience segmentation, campaign optimization, and performance marketing metrics.
• Excellent negotiation, communication, relationship-building, and stakeholder management skills.
• Experience managing multiple influencer collaborations, campaign timelines, and budgets simultaneously.
• Familiarity with influencer marketing platforms such as Qoruz, Winkl, CreatorIQ, or Upfluence.
• Ability to develop creative campaign strategies while making data-driven decisions.
• Graduate degree in Marketing, Communications, or a related field; an MBA is preferred.

Why Join Us?

• Be part of a rapidly growing D2C wellness brand.
• Work in a dynamic environment with a passionate and collaborative team.
• Take ownership of high-impact campaigns and brand initiatives.
• Enjoy opportunities for professional growth and career development.
• Help shape the future of innovative health and wellness products.