Influencer Marketing Manager

What's Up Wellness; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

What’s Up Wellness in India is seeking a proactive Influencer Marketing Specialist to drive collaborations and expand our community reach. You will lead influencer strategy, identify and onboard macro to nano creators, and manage campaigns end-to-end with a focus on ROI.

You are comfortable negotiating partnerships, analyzing performance data, and collaborating with marketing, brand, and creative teams while guiding juniors.

Qualifications

• 4–6 years of influencer or digital marketing experience.
• Proven ROI-led influencer campaigns.
• Strong analytics, audience segmentation, and optimization skills.
• Excellent negotiation and stakeholder management.

Responsibilities

• Develop and execute influencer marketing strategy aligned with brand goals.
• Identify, evaluate, and onboard influencers across macro to nano to drive brand awareness and conversions.
• Lead negotiations and partnership models for ROI and cost-efficiency.
• Plan and manage influencer campaigns end-to-end — briefing, approvals, timelines, and deliverables to performance tracking.
• Supervise and guide junior team members for day-to-day influencer coordination and outreach.
• Build and maintain long-term relationships with key influencers and creator networks.
• Analyze campaign performance data and present insights to leadership for continuous improvement.
• Collaborate cross-functionally with marketing, brand, and creative teams.
• Stay on top of trends and tools to refine strategy.
• Manage budgets, ensuring timely payments and contract compliance.

Skills

Influencer Marketing

Campaign Management

Analytics & Segmentation

Negotiation

Stakeholder Management

Budget Handling

Communication

Education

MBA or related field

Tools

Qoruz

Winkl

CreatorIQ

Upfluence

Job description

About Us:

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We’re seeking a proactive Influencer Marketing Specialist to drive impactful collaborations and expand our community reach.

• Develop and execute the overall influencer marketing strategy aligned with brand and campaign goals.
• Identify, evaluate, and onboard influencers across multiple categories (macro, micro, nano) to drive brand awareness and conversions.
• Lead negotiations and partnership models (barter, paid, affiliate-based), ensuring ROI and cost-effectiveness.
• Plan and manage influencer campaigns end-to-end — from briefing, content approvals, timelines, and deliverables to performance tracking.
• Supervise and guide junior team members or interns for day-to-day influencer coordination and outreach.
• Build and maintain long-term relationships with key influencers, agencies, and creator networks to foster brand loyalty.
• Analyze campaign performance data (reach, engagement, conversions, ROI) and present insights to leadership for continuous improvement.
• Collaborate cross-functionally with marketing, brand, and creative teams to align influencer content with brand campaigns and launches.
• Stay on top of emerging trends, tools, and influencer categories to refine strategy and stay ahead of competitors.
• Manage and track influencer marketing budgets efficiently, ensuring timely payments and contract compliance.
• Represent the brand at influencer or industry events, strengthening the creator community network.

Requirements:

• 4–6 years of experience in influencer or digital marketing (preferably D2C, FMCG, or lifestyle brands).
• Proven track record of leading influencer campaigns that delivered measurable ROI.
• Strong understanding of influencer analytics, audience segmentation, and campaign optimization.
• Excellent negotiation, communication, and stakeholder management skills.
• Ability to handle large budgets and multiple collaborations simultaneously.
• Familiarity with influencer marketing tools (e.g., Qoruz, Winkl, CreatorIQ, Upfluence).
• Strategic mindset with creative problem-solving and decision-making abilities.
• Graduate in Marketing, Communication, or a related field (MBA preferred).

Why Join Us?

• Be part of India’s fastest-growing D2C brand in wellness
• Work in a dynamic, fast-paced environment with a young, passionate team
• Competitive salary + perks in a high-impact role
• Shape the future of innovative health & wellness products