Manager of Influencer Marketing

Barcode Entertainment : Strategic Brand Solutions; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Barcode Entertainment : Strategic Brand Solutions seeks a hands-on influencer marketing manager to run campaigns end to end and lead a small team. You will coordinate hundreds of creators, negotiate terms, and ensure timely delivery with strong client communication.

You will leverage advanced Excel skills, dashboards, and AI tools to drive discovery, outreach, briefing and reporting. The role requires 4–7 years in influencer marketing, a network of creators, and experience mentoring staff.

Qualifications

• 4–7 years in influencer marketing, agency experience preferred.
• Proven experience running micro and nano campaigns at scale.
• Strong creator negotiation skills and a wide creator network.
• Advanced Sheets/Excel skills: lookups, pivots, dashboards.
• Comfort with AI tools in daily workflows.
• Has mentored or led a small team.
• Regional/vernacular creator experience is a plus.

Responsibilities

• Run influencer campaigns end to end: brief, creator shortlisting, outreach, negotiation, content approvals, go-live and reporting.
• Run micro and nano creator campaigns, coordinating 100s of creators at a time without losing quality or timelines.
• Negotiate creator commercials and deliverables to hit campaign margins.
• Lead and guide a team of 3-5 executives: allocate work, review output, and step in when needed.
• Build and maintain trackers, creator databases, costing sheets and reports in Google Sheets/Excel.
• Use AI tools and Campaygn to speed up discovery, outreach, briefing and reporting.
• Be the day-to-day point of contact for client teams on execution.

Skills

Influencer marketing

Campaign management

Team leadership

Google Sheets/Excel

AI tools experience

Negotiation skills

Regional vernacular experience

Tools

Google Sheets

Excel

AI tools

Job description

We're looking for a hands-on manager who can run campaigns themselves and lead a small team while doing it.

What you'll do

• Run influencer campaigns end to end: brief, creator shortlisting, outreach, negotiation, content approvals, go-live and reporting
• Run micro and nano creator campaigns, coordinating 100s of creators at a time without losing quality or timelines
• Negotiate creator commercials and deliverables to hit campaign margins
• Lead and guide a team of 3-5 executives: allocate work, review output, and step in when needed
• Build and maintain trackers, creator databases, costing sheets and reports in Google Sheets/Excel
• Use AI tools and Campaygn to speed up discovery, outreach, briefing and reporting
• Be the day-to-day point of contact for client teams on execution

What we're looking for

• 4-7 years in influencer marketing, preferably at an agency
• Proven experience running micro and nano campaigns at scale
• Strong creator negotiation skills and a good network of creators and talent managers
• Advanced Sheets/Excel skills: lookups, pivots, dashboards and clean trackers
• Comfortable using AI tools (ChatGPT, Claude etc.) in daily workflows
• Has managed or mentored a small team
• Organised, fast and calm under deadline pressure
• Regional and vernacular creator experience is a big plus

Why Barcode

• Top brand mandates, scale, a global group (YKONE), and a fast track to growth