Creator Acquisition Manager

LehLah; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

LehLah is seeking a hands-on Creator Acquisition Manager to lead sourcing of creators across nano to marquee, manage a small team, and ensure briefs are translated into high-quality rosters quickly and cost-effectively.

You will own creator sourcing, rosters, and agency relationships, joining brand calls and coordinating with BD to deliver commercially viable campaigns under tight timelines.

Qualifications

• 2–4 years of influencer marketing agency experience mandatory.
• Strong understanding of the Indian creator ecosystem.
• Proven experience in creator sourcing, roster building and campaign execution.
• Experience managing a team and multiple briefs simultaneously.
• Strong commercial negotiation and agency management skills.
• Existing relationships with creator/talent agencies is a strong advantage.
• Strong understanding of Instagram/YouTube creators, niches and content formats.
• Highly organized, data-driven and comfortable with tight timelines.
• Hands-on, proactive and high-ownership mindset.

Responsibilities

• Own creator sourcing and rosters across nano, micro, macro and marquee creators.
• Join brand calls to understand the brief or work with BD to translate requirements into a creator strategy.
• Handle 5+ campaigns simultaneously and deliver rosters within tight timelines.
• Lead the team: delegate sourcing, set priorities, monitor productivity and quality-check outputs.
• Leverage agencies: build and manage relationships with influencer/talent agencies for different briefs.
• Own commercials: negotiate creator and agency pricing and ensure competitive campaign costs.
• Use internal intelligence: maximize LehLah’s roster and data utilization.
• Maintain data discipline: pricing, views, contacts, availability and outreach data accuracy.
• Drive execution: collaborate with BD and Campaign Execution to resolve issues.

Skills

Influencer marketing

Agency experience

Team management

Negotiation skills

Job description

We’re looking for a hands-on Creator Acquisition Manager who can manage 5+ campaign briefs simultaneously, build the right creator rosters, lead a team and ensure creators are sourced quickly and at competitive commercials.

You should have a strong understanding of the creator ecosystem, agency relationships and the ability to turn a brief into a high-quality, commercially viable roster.

Key Responsibilities

• Own creator sourcing & rosters: Understand the brand brief and build the right creator mix across nano, micro, macro and marquee creators. This may involve joining brand calls to understand the brief directly or working closely with the BD team to translate the requirement into a clear creator strategy.
• Manage multiple briefs: Handle 5+ campaigns simultaneously and deliver rosters within tight timelines.
• Lead the team: Delegate sourcing, set priorities, monitor productivity and quality-check outputs.
• Leverage agencies: Build and manage relationships with influencer/talent agencies and know which partners to activate for different briefs.
• Own commercials: Negotiate creator and agency pricing and ensure competitive campaign-level costs.
• Use internal intelligence: Maximize utilization of LehLah’s internal creator roster and data.
• Maintain data discipline: Ensure creator pricing, views, engagement, contacts, availability and outreach data are accurate and updated.
• Drive execution: Work closely with BD and Campaign Execution to resolve creator, pricing and timeline challenges.

KRAs & KPIs

Roster Quality : Selection/approval rate; brief relevance

Team Productivity : Output per team member; delegation; timelines

Internal Roster : % requirements fulfilled internally

Data Discipline : Database accuracy; tracker hygiene

Campaign Reliability: Drop-offs; replacement rate

What we’re looking for

• 2–4 years of influencer marketing agency experience mandatory.
• Strong understanding of the Indian creator ecosystem.
• Proven experience in creator sourcing, roster building and campaign execution.
• Experience managing a team and multiple briefs simultaneously.
• Strong commercial negotiation and agency management skills.
• Existing relationships with creator/talent agencies is a strong advantage.
• Strong understanding of Instagram/YouTube creators, niches and content formats.
• Highly organized, data-driven and comfortable with tight timelines.
• Hands-on, proactive and high-ownership mindset.

The person we want

Someone who can run the floor, understand the brief, decide where to source from, delegate effectively, leverage agencies, negotiate hard and deliver the right creators, at the right price, on time.