Manager - Media Planning (Digital)

Dentsu India; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Dentsu India is seeking a Manager – Biddable/Digital Planning to manage digital media planning and campaign execution for a key client. The role focuses on biddable and digital media planning across multiple platforms.

You will apply strong knowledge of Google Ads, Meta Ads, OTT and Display, and lead client relationships while guiding a skilled team in a fast-paced agency environment. This onsite role is based in Turbhe, Navi Mumbai.

Qualifications

• Bachelor’s / Master’s in Marketing or related field.
• 3–6 years agency experience in digital marketing.
• Onsite work at Turbhe, Navi Mumbai.
• Strong skills in Google Ads and Meta Ads.
• Experience with OTT/Display and biddable media.

Responsibilities

• Proven experience in a similar role within the media/advertising industry.
• Lead media planning across offline and digital platforms.
• Leverage media landscape knowledge for strategic planning.
• Manage and grow client relationships.
• Lead and develop diverse business teams.
• Create persuasive presentation decks for clients.
• Exposure to media tools and platforms listed in qualifications.

Skills

Google Ads

Meta Ads

Display Ads

OTT Ads

Biddable Media

Analytical Skills

Excel

Stakeholder Mgmt

Education

Bachelor’s / Master’s in Marketing

Tools

Comscore

GWI

DV360

Facebook Business Manager

Google Analytics

Search Ads 360

LinkedIn Ads

Ad Verification Tools

IRS

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Role Overview

Dentsu is looking for a Manager – Biddable/Digital Planning to manage digital media planning and campaign execution for a key client. The role will focus on biddable and digital media planning across multiple platforms.

Key Responsibilities

• Proven experience in a similar role within the media/advertising industry.
• Strong track record of media planning across both offline(preferable) and digital platforms.
• Comprehensive knowledge of the media landscape and the ability to leverage this in strategic planning.
• Demonstrated ability to manage and grow client relationships.
• Experience leading and developing diverse business teams.
• Excellent communication and presentation skills, with a knack for storytelling and creating persuasive presentation decks.
• You’re technically focused and have had exposure to media tools, consumer panels & systems
• Exposure to tools and platforms such as – Comscore, GWI, IRS, DV360, Facebook Business Manager, Google Ad words, Meta Ads, Search Ads 360, Google Analytics, Amazon, LinkedIn and Ad Verification Tools.
• Experience across OTT, Display and Biddable Media.
• You possess an ability to analyze data and articulate recommendations based on your findings to your team members and leaders
• You can be innovative and creative, flexible with your thinking and are adaptable to changing situations
• You’re a big picture thinker! Growth and professional development are important to you and your career.

Required Skills & Experience

• Education: Bachelor’s / Master's degree in Marketing, Advertising, Mass Communication, Business, or related fields.
• Experience: 3-6 years of agency experience in digital marketing or media.
• Candidate must be comfortable working onsite at Turbhe, Navi Mumbai (Indian Time Shift).
• Strong expertise in Google Ads & Meta Ads.
• Experience across OTT, Display and Biddable Media.
• Knowledge of Comscore and digital media measurement.
• Strong analytical, planning and Excel skills.
• Excellent communication and stakeholder management skills.
• Ability to work independently in a fast-paced client environment.

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn more about what makes you awesome!