Senior Executive - Ad Ops

Dentsu India; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Dentsu India is seeking a Senior Executive - Ad Ops with 2–5 years of agency experience in digital ad operations. You will manage end-to-end campaign execution, trafficking, tracking and reporting, with strong hands-on IAS and CM360 expertise.

You will collaborate with media, analytics, account and platform teams to ensure accurate measurement and timely delivery across DV360, Google Ads and Meta platforms.

Qualifications

• Hands-on Ad Operations experience with IAS and CM360.
• Proficient in creating, implementing and validating trackers.
• Strong knowledge of digital ad tracking, measurement and reporting.
• Familiarity with IAS metrics: viewability, IVT, brand safety.
• Experience with CM360 campaign trafficking, QA and reporting.
• Knowledge of DV360, Google Ads and Meta platforms.
• Excellent data analysis, troubleshooting and reconciliation abilities.
• Strong communication and ability to work with multiple teams.

Responsibilities

• Manage end-to-end digital campaign operations including setup, trafficking, tracking, QA and reporting.
• Create and implement trackers/tags with IAS/CM360 per campaign needs.
• Conduct pre-launch QA of creatives, trackers, URLs and parameters.
• Monitor campaigns for delivery, pacing, impressions, clicks and reach.
• Use IAS for verification, viewability and brand safety assessment.
• Identify data gaps and troubleshoot discrepancies across platforms.
• Reconcile data across IAS, CM360, DV360, Google Ads and Meta.
• Document tracking structures and ensure data hygiene, naming conventions and timelines.

Skills

IAS

CM360

Tracker creation

Campaign measurement

Data reconciliation

Excel/Sheets

Campaign pacing

QA testing

DV360

Google Ads/Meta

Programmatic platforms

Stakeholder management

Education

Bachelor's degree in relevant field

Tools

IAS

CM360

DV360

Google Ads

Meta

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Job Title:

Senior Executive - Ad Ops

Total experience:

2–5 years of agency experience in Digital Ad Operations, preferably within a media agency, digital advertising or ad-tech environment. Hands-on experience with IAS trackers is preferred/required.

Role Overview

Dentsu is looking for a Senior Executive – Ad Operations with strong hands-on expertise in IAS (Integral Ad Science) and CM360 (Campaign Manager 360) to manage the end-to-end execution, tracking, measurement, monitoring and reporting of digital campaigns.

The candidate will be responsible for campaign trafficking, tracker creation and implementation, pre-launch QA, campaign monitoring, pacing, verification, troubleshooting and reporting. The role requires strong attention to detail, analytical ability and a thorough understanding of digital campaign tracking and measurement.

The candidate will work closely with media, analytics, account, platform and vendor teams to ensure accurate campaign execution, measurement and reporting.

Key Responsibilities

• Manage end-to-end digital campaign operations, including campaign setup, trafficking, tracking, QA, monitoring, optimisation and reporting.
• Have strong hands-on experience with IAS and CM360, including creating trackers/tags based on campaign and brand requirements and ensuring their accurate implementation and tracking.
• Conduct comprehensive pre-launch QA and testing to validate campaign setup, creatives, trackers, URLs, tracking parameters and other relevant campaign components.
• Monitor campaigns on an ongoing basis for delivery, pacing, impressions, clicks, views, reach and other relevant KPIs, and proactively identify potential delivery risks.
• Use IAS and other relevant platforms for campaign verification and measurement, including monitoring viewability, invalid traffic (IVT), brand safety/suitability and other relevant metrics.
• Ensure accurate measurement and identify gaps such as non-measurable impressions, tracking issues or unexpected verification results.
• Monitor and reconcile data across IAS, CM360, DV360, Google Ads, Meta and other platform/reporting sources, identifying and troubleshooting discrepancies.
• Investigate the root cause of data, tracking, delivery and reporting discrepancies and coordinate with relevant teams/platforms to resolve them.
• Identify campaign performance and inventory-related issues and provide relevant optimisation recommendations based on campaign data and verification insights.
• Ensure strict adherence to campaign taxonomies, naming conventions, tracking structures and data hygiene standards.
• Maintain accurate campaign trackers, reporting sheets and documentation, ensuring data is complete, consistent and up to date.
• Work closely with media, analytics, account and platform/vendor teams to ensure smooth campaign execution, accurate measurement and timely reporting.
• Manage multiple campaigns simultaneously while ensuring accuracy, quality and adherence to campaign timelines and SLAs.
• Proactively flag campaign risks, implementation issues, discrepancies and potential under-delivery to relevant stakeholders.

Required Skills & Experience

• Graduate with 2–5 years of hands-on experience in Ad Operations / Digital Campaign Management.
• Strong hands-on expertise in IAS and CM360 is mandatory. The candidate should be capable of independently creating, implementing, validating, monitoring and troubleshooting trackers.
• Strong understanding of digital advertising tracking, campaign measurement, verification and reporting.
• Good understanding of IAS metrics and concepts including viewability, measurability, IVT, brand safety and brand suitability.
• Strong knowledge of CM360 campaign trafficking, tracking, QA and reporting.
• Good working knowledge of DV360, Google Ads, Meta and programmatic advertising platforms.
• Strong analytical and troubleshooting skills, particularly around campaign pacing, tracking issues and data discrepancies.
• Good working knowledge of Excel/Google Sheets for campaign reporting, data analysis and reconciliation.
• Strong understanding of campaign taxonomies, naming conventions and data hygiene.
• High attention to detail and ability to identify errors before they impact campaign delivery or reporting.
• Strong communication and stakeholder management skills, with the ability to work effectively with multiple teams and vendors.
• Ability to independently manage multiple campaigns and priorities in a fast-paced environment.

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