Executive - Media Planning (Digital)

Dentsu India; Mumbai; On-site; INR 360,000 - 440,000; Full time

Job summary

Dentsu India is seeking an enthusiastic Executive – Media Planning (Digital) in Mumbai. Fresh graduates or those with up to 1 year in digital marketing will support planning, execution, monitoring, and optimization of digital campaigns across key platforms.

The role emphasizes proficiency in Google Ads, Meta Ads Manager, and Excel, with opportunities to work with cross-functional teams and stay updated on industry trends.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communication, Business, or related fields.
• Freshers or up to 1 year of internship/work in digital marketing or media.
• Proficiency in Google Ads and Meta (Facebook & Instagram) advertising platforms.
• Strong Microsoft Excel skills (formulas, pivots, reporting).
• Good analytical, numerical, and communication abilities.
• Certification in Google Ads, Meta Blueprint, or digital marketing courses will be an added advantage.

Responsibilities

• Assist in creating digital media plans aligned with client objectives and campaign goals.
• Support campaign execution across platforms such as Google Ads and Meta Ads Manager.
• Monitor campaign performance and prepare regular reports and dashboards.
• Analyze data to derive actionable insights and optimization recommendations.
• Work closely with internal teams including Account Management, Strategy, Creative, and Performance teams.
• Maintain campaign trackers, budgets, and delivery reports using Microsoft Excel.
• Stay updated with the latest trends in digital media, consumer behavior, and platform updates.

Skills

Digital marketing

Media planning

Google Ads

Meta Ads Manager

Microsoft Excel

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing, Advertising, Mass Communication, Business, or related fields

Tools

Google Ads

Meta Ads Manager

Microsoft Excel

Job description

About Dentsu India

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

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Role Summary

Executive - Media Planning (Digital)

Mumbai

Freshers or candidates with up to 1 year of internship/work experience in digital marketing or media.

4 LPA

Role Overview

Dentsu is looking for an enthusiastic and detail-oriented Executive – Media Planning (Digital) to join our Mumbai team. This role is ideal for fresh graduates or candidates with internship experience who are passionate about digital marketing and media planning. The candidate will support the planning, execution, monitoring, and optimization of digital campaigns across key platforms.

Key Responsibilities

• Assist in creating digital media plans aligned with client objectives and campaign goals.


• Support campaign execution across platforms such as Google Ads and Meta Ads Manager.


• Monitor campaign performance and prepare regular reports and dashboards.


• Analyze data to derive actionable insights and optimization recommendations.


• Work closely with internal teams including Account Management, Strategy, Creative, and Performance teams.


• Maintain campaign trackers, budgets, and delivery reports using Microsoft Excel.


• Stay updated with the latest trends in digital media, consumer behavior, and platform updates.

Required Skills & Experience

• Education: Bachelor’s degree in Marketing, Advertising, Mass Communication, Business, or related fields.


• Experience: Freshers or candidates with up to 1 year of internship/work experience in digital marketing or media.


• Basic understanding of Google Ads and Meta (Facebook & Instagram) advertising platforms.


• Strong proficiency in Microsoft Excel (formulas, pivot tables, reporting).


• Good analytical and numerical skills.


• Strong communication and presentation abilities.


• Attention to detail and ability to manage multiple tasks.


• Certification in Google Ads, Meta Blueprint, or digital marketing courses will be an added advantage.