Manager - Media

TO THE NEW; Dadri; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

To the New in India (UP) seeks an experienced Senior Performance Marketing Lead to shape performance-driven media strategies. You will own storytelling behind media plans, proposals, and client presentations, and guide campaigns across multiple channels.

The role requires exceptional presentation skills, ability to turn data into insights, and strong stakeholder management with CMOs and marketing heads. Prior agency experience and D2C exposure are a plus.

Qualifications

• 10–12 years in Media Planning, Digital Marketing, Performance Marketing, or related role.
• Agency experience with pitches and senior client presentations.
• Strong understanding of Media Planning Performance Marketing.
• Excellent storytelling, presentation and communication skills.
• Ability to turn complex data into clear narratives.
• Strong knowledge of digital media channels and marketing ecosystem.
• Excellent PowerPoint/Google Slides and presentation development skills.
• Understanding of funnel strategy, audience planning, and KPIs.
• Comfort interacting with CMOs and senior stakeholders.

Responsibilities

• Develop performance marketing strategies aligned with client objectives.
• Own the strategic narrative behind media plans, SEO strategies, proposals, and client presentations.
• Create pitch decks, POVs, case studies, and thought-leadership content.
• Lead client presentations and represent the Performance Marketing competency.
• Develop multi-channel media plans (Google, Meta, LinkedIn, YouTube, Programmatic, CTV/OTT).
• Translate data into simple business stories and recommendations.
• Collaborate with performance teams to translate strategy into execution.
• Identify trends and opportunities in digital media and performance marketing.
• Support new business pitches, RFPs, and account growth.
• Build relationships with senior client stakeholders.
• Develop case studies showing campaign impact and outcomes.
• Collaborate with creative, analytics, SEO teams for integrated solutions.
• Bring AI-first and innovation-led perspective to media strategy.

Skills

Media Planning

Digital Marketing

Performance Marketing

Storytelling

Presentations

Stakeholder Management

Client Leadership

Cross-channel Strategy

Tools

PowerPoint

Google Slides

Job description

Responsibilities

• Develop performance marketing strategies aligned with client business objectives.
• Own the strategic narrative and storytelling behind media plans, seo strategies, proposals, and client presentations.
• Create compelling performance marketing strategies, pitch decks, POVs, case studies, and thought-leadership content.
• Lead client presentations and act as a key face of the Performance Marketing competency.
• Develop media plans covering Google, Meta, LinkedIn, YouTube, Programmatic, CTV/OTT and other relevant channels.
• Translate performance marketing data and insights into simple, compelling business stories and recommendations.
• Work closely with performance teams to ensure strategy translates into effective execution.
• Identify emerging trends, platforms, technologies, and opportunities in digital media and performance marketing.
• Support new business pitches, RFPs, client workshops and account growth initiatives.
• Build strong relationships with senior client stakeholders.
• Develop case studies and success stories showcasing campaign impact and business outcomes.
• Collaborate with creative, content, analytics, SEO and other digital teams to develop integrated marketing solutions.
• Bring an AI-first and innovation-led perspective to media strategy and communication.
• Preference would be given to those who have experience in D2C brands

Requirements

• 10-12 years of experience in Media Planning, Digital Marketing, Performance Marketing, Media Strategy, or a related role.
• Experience in an agency environment with exposure to pitches and senior client presentations would be preferred.
• Strong understanding of Media Planning Performance Marketing.
• Excellent storytelling, presentation and communication skills.
• Ability to turn complex data into clear and compelling narratives.
• Strong knowledge of digital media channels and the broader marketing ecosystem.
• Excellent PowerPoint/Google Slides and presentation development skills.
• Strong understanding of funnel strategy, audience planning, media measurement and KPIs.
• Ability to confidently interact with CMOs, marketing heads and senior stakeholders.
• Strong business and commercial understanding.
• Ability to think strategically while understanding the execution realities of media campaigns.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.