Manager - Marketing Strategist

Euro Panel Products; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Euro Panel Products Ltd. (Eurobond) in Mumbai seeks an experienced Marketing Strategist to lead its marketing initiatives, build strong brand visibility, and expand market presence across India.

The role develops integrated strategies across digital marketing, branding, activations, and campaigns, collaborating with Sales, Product, Design, and Business Development to drive growth. The ideal candidate has 12+ years of marketing leadership, a track record in digital marketing and campaigns, and

Qualifications

• 12+ years of experience in marketing or strategic marketing with proven team leadership.
• Strong experience in digital marketing and campaign management.
• Sound knowledge of SEO, SEM, SMM, branding, content marketing, and event management.
• Excellent understanding of market research, consumer behaviour, competitor analysis and marketing analytics.
• Experience in building materials industry is preferred, particularly veneers, laminates, tiles, ACP, panels, plywood, or surface solutions.
• Good understanding of product categories and customer requirements.
• Ability to manage multiple projects, lead teams, and deliver results within defined timelines.

Responsibilities

• Develop and implement integrated marketing strategies aligned with business objectives.
• Drive digital marketing, SEO/SEM, social media, content, and online campaigns.
• Oversee branding, signage, exhibitions, dealer and corporate events, product launches.
• Manage channel-partner programs, POP/POS materials, and incentive tours.
• Lead the marketing team and external vendors to ensure timely execution.
• Plan and manage budgets, control expenditure, and maximise ROI.
• Monitor campaigns, conduct market research, analyse competitors to spot trends.
• Collaborate with Sales, Product, Design, and Business Development on go-to-market initiatives.
• Lead planning, execution, and measurement of campaigns across OOH, AV, print, digital, and BTL.
• Develop a strong trade story and ensure consistent brand communication.

Skills

Strategic Thinking & Planning

Leadership & Team Management

Brand Management & Positioning

Digital Marketing & CampaignManagement

BTL Activation & Event Management

Budget Management & ROI Analysis

Market Research & Marketing Analytics

Vendor Management

Communication & Decision-Making

Project Management

Job description

Job Description

Manager Marketing Strategist

Company: Euro Panel Products Ltd. (Eurobond)
Department: Marketing & Communication
Industry: Building Materials
Experience: 12+ years with team-leading experience
Location: Mumbai (Candidates from across India may apply)

Role Summary

Eurobond is looking for an experienced Marketing Strategist to lead its marketing initiatives, strengthen brand visibility and positioning, and expand its market presence across India. The role involves developing integrated marketing strategies across digital marketing, branding, on-ground activations, and campaigns while collaborating with Sales, Product, Design, and Business Development teams to achieve business growth objectives.

Key Responsibilities

• Marketing Strategy: Develop and implement integrated marketing strategies aligned with business objectives and growth targets.
• Digital Marketing: Drive SEO, SEM, social media marketing, content marketing, and online campaigns.
• Branding & Events: Oversee branding, signage, brand visibility, exhibitions, dealer and corporate events, product launches, and promotional activities.
• Channel Partner Marketing: Manage channel-partner programs, POP/POS materials, and incentive tours.
• Team Leadership: Lead, guide, and manage the marketing team and external vendors to ensure effective and timely execution.
• Budget & ROI Management: Plan and manage marketing budgets, control expenditure, and ensure optimum return on investment.
• Market Research & Analytics: Monitor campaign performance and brand health, conduct market research, and analyse competitors to identify market trends and opportunities.
• Cross-functional Collaboration: Work closely with Sales, Product, Design, and Business Development teams on product marketing, communication, and go-to-market initiatives.
• Campaign Management: Lead the planning, execution, and performance measurement of campaigns across OOH, AV, print, digital, and BTL channels.
• Trade Marketing: Develop a strong trade story and ensure consistent brand communication across relevant channels.

Key Requirements

• 12+ years of experience in marketing, brand management, or strategic marketing, with proven team-leading capabilities.
• Strong experience in digital marketing and campaign management.
• Sound knowledge of SEO, SEM, SMM, branding, content marketing, and event management.
• Excellent understanding of market research, consumer behaviour, competitor analysis, and marketing analytics.
• Experience in the design or building materials industry is preferred, particularly in veneers, laminates, tiles, ACP, panels, plywood, or surface solutions.
• Good understanding of product categories, customer requirements, and the competitive landscape.
• Ability to manage multiple projects, lead teams, and deliver results within defined timelines.

Key Skills

• Strategic Thinking & Planning
• Leadership & Team Management
• Brand Management & Positioning
• Digital Marketing & Campaign Management
• BTL Activation & Event Management
• Budget Management & ROI Analysis
• Market Research & Marketing Analytics
• Vendor Management
• Communication & Decision-Making
• Project Management