Exec. Brand Strategy Manager

Fluidscapes; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Fluidscapes is seeking a strategic Brand Strategy Manager in Mumbai to develop brand strategies, positioning, and integrated campaigns for diverse clients. The role requires turning insights into actionable direction and collaborating with client teams, creatives, and digital specialists.

Ideal candidate has 5+ years in brand strategy or related fields, with strong research, presentation, and stakeholder skills. This is a fast-paced agency environment with growth opportunities.

Qualifications

• 5+ years of experience in Brand Strategy, Strategic Planning, Advertising, Marketing, or a related field
• Experience in a creative, advertising, digital, or brand consultancy agency is preferred
• Strong understanding of brand building, positioning, consumer behaviour, and integrated communications
• Experience developing brand and communication strategies across multiple channels
• Strong research and analytical skills with the ability to convert data and insights into actionable strategies
• Excellent presentation, storytelling, and communication skills

Responsibilities

• Develop and implement brand strategies aligned with business and marketing objectives.
• Understand client business challenges, brand objectives, target audiences, and competitive landscapes.
• Conduct consumer, category, competitor, and market research to identify relevant insights and opportunities.
• Develop brand positioning, value propositions, brand narratives, communication strategies, and messaging frameworks.
• Translate consumer insights into clear strategic and creative briefs.
• Work closely with Creative, Account Management, Digital, Social Media, Content, and other teams to develop integrated campaigns.
• Provide strategic direction throughout the campaign development and execution process.
• Develop campaign platforms, communication territories, strategic recommendations, and pitch presentations.
• Present strategic thinking and recommendations to clients and senior stakeholders.
• Identify emerging consumer, cultural, media, and industry trends and assess their relevance to brands.
• Evaluate campaign effectiveness and develop actionable recommendations based on performance and insights.
• Contribute to new business pitches, credentials presentations, and strategic proposals.
• Build strong relationships with clients and act as a strategic partner on their brand and communication requirements.
• Manage multiple projects simultaneously while ensuring quality and timely delivery.
• Mentor and guide junior members of the strategy team.

Skills

Brand strategy

Strategic planning

Advertising

Marketing

Presentation skills

Client management

Job description

Exec. Brand Strategy Manager

Mumbai

2

Position

4-9

Experience

Fluidscapes Consultants is an IT & management servicing company that is engaged in providing a plethora of solutions using the ever-expanding gamut of digital technology. Incorporated in 2017, Fluidscapes has achieved remarkable milestones, emerging as a leader in its field with a dedicated team of over 300 employees and a portfolio of prestigious customers. We have Identified the following areas for our focused attention to climb further on the growth scale:

1. Technology enabling: Efficiency optimization of organizations via technology
2. Web-development / UI/UX: Mobile and Web App development
3. Digital marketing: End-to-end digital campaign handling
4. Online Reputation Management
5. On-Ground campaign outreach
6. Inventory Management Services
7. Financial Management Services

Going with our commitment to providing innovative solutions to our customers in a time-bound manner, our HR practices offer the best employee experiences and ensure picking deserving candidates for employment based on skill, creativity, agility and integrity.

We are not stereotyped in our recruitment process but are open to people with experiences in other fields or even with no experience. Anyone with talent and an appetite to learn will have ample growth opportunities at fluidscapes.

About the Role

We are looking for a strategic and insight-driven Brand Strategy Manager to develop brand strategies, positioning, communication frameworks, and integrated campaigns for our clients.

The ideal candidate will have a strong understanding of brands, consumers, culture, and market dynamics, along with the ability to turn insights into clear and actionable strategic direction. The role involves working closely with clients, creative teams, account management, digital, content, and other specialist teams to develop impactful brand solutions.

Key Responsibilities

• Develop and implement brand strategies aligned with business and marketing objectives.
• Understand client business challenges, brand objectives, target audiences, and competitive landscapes.
• Conduct consumer, category, competitor, and market research to identify relevant insights and opportunities.
• Develop brand positioning, value propositions, brand narratives, communication strategies, and messaging frameworks.
• Translate consumer insights into clear strategic and creative briefs.
• Work closely with Creative, Account Management, Digital, Social Media, Content, and other teams to develop integrated campaigns.
• Provide strategic direction throughout the campaign development and execution process.
• Develop campaign platforms, communication territories, strategic recommendations, and pitch presentations.
• Present strategic thinking and recommendations to clients and senior stakeholders.
• Identify emerging consumer, cultural, media, and industry trends and assess their relevance to brands.
• Evaluate campaign effectiveness and develop actionable recommendations based on performance and insights.
• Contribute to new business pitches, credentials presentations, and strategic proposals.
• Build strong relationships with clients and act as a strategic partner on their brand and communication requirements.
• Manage multiple projects simultaneously while ensuring quality and timely delivery.
• Mentor and guide junior members of the strategy team.

Job Requirement

• 5+ years of experience in Brand Strategy, Strategic Planning, Advertising, Marketing, or a related field.
• Experience in a creative, advertising, digital, or brand consultancy agency is preferred.
• Strong understanding of brand building, positioning, consumer behaviour, and integrated communications.
• Experience developing brand and communication strategies across multiple channels.
• Strong research and analytical skills with the ability to convert data and insights into actionable strategies.
• Excellent presentation, storytelling, and communication skills.
• Strong client-facing and stakeholder management abilities.
• Ability to collaborate effectively with creative and multidisciplinary teams.
• Strong conceptual thinking and problem-solving skills.
• Ability to manage multiple projects and work effectively in a fast-paced agency environment.