Manager- Marketing, IO

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Mahindra & Mahindra Ltd. seeks a Manager- Marketing to develop and execute marketing strategies for international markets, strengthening brand equity and customer engagement.

You will lead Marketing COEs across International Operations, drive content strategy, channel management and governance, and oversee performance metrics and budgets.

Qualifications

• MBA/PGDM in Marketing or equivalent.
• 6–10 years in marketing, brand management or international marketing.
• Strong capabilities in Strategic Marketing, Brand Management, Digital Marketing, and ROI delivery.

Responsibilities

• Regional Marketing Strategy & Planning: Develop annual marketing plans, assess market trends and insights for assigned regions.
• Brand Building & Integrated Communication: Execute campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.
• Distributor & Market Activation Management: Partner with country teams and distributors for effective implementation of marketing initiatives.
• Centre of Excellence (COE) Ownership: Lead and govern Digital & Social Media platforms and Internal Communications across International Operations.
• Marketing Performance & Budget Management: Manage budgets, track ROI, evaluate performance and suggest improvements.

Skills

Strategic Marketing

Brand Management

Digital Marketing

Consumer Insights

Budget Management

Stakeholder Management

Cross-cultural Understanding

Execution Excellence

Education

MBA/PGDM in Marketing

Tools

Marketing Analytics

MS Office

Job description

Select how often (in days) to receive an alert:

As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations. Key responsibilities include:

Regional Marketing Strategy & Planning
Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions.

Brand Building & Integrated Communication
Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.

Distributor & Market Activation Management
Partner with country teams and distributors for effective implementation of marketing initiatives.

Centre of Excellence (COE) Ownership
Lead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs

Marketing Performance & Budget Management
Manage budgets, track ROI, evaluate performance and recommend improvements.

Preferred Industries

Marketing & Comm

Education Qualification

The candidate must have an MBA/PGDM in Marketing or equivalent,preferrably from a premier B School; (Engineering background will be additional advantage)

General Experience

We prefer a candidate with 6–10 years in marketing, brand management, regional or international marketing
Following capabilities are necessary: Strategic Marketing, Brand Management, Digital Marketing, Consumer Insights, Budget Management, Stakeholder Management, Cross-cultural Understanding, Execution Excellence

Critical Experience

• Managing diverse market requirements across multiple countries.
• Ensuring consistent Mahindra brand positioning while accommodating local needs.
• Driving execution excellence through distributor-led business models.
• Balancing regional priorities with COE responsibilities.
• Influencing stakeholders across functions, geographies and markets.
• Delivering measurable ROI from marketing investments

Dimensions

• Markets Supported: Assigned International Region / Market Cluster
• COE Responsibility: Primary ownership of Mahindra Auto Global Digital & Social Media and Internal Communications COEs, along with responsibility for additional Marketing COEs as assigned across International Operations.
• Agency Partners: Advertising, Digital, Media, Research and Event Agencies
• Planning Horizon: Annual planning with quarterly reviews
• Travel Requirement: Periodic international travel as per business requirement
• Other Key Stakeholders: Distributor and Country Teams

System Generated Secondary Skills

Strategic Planning

Visual Brand Identity

Job Segment: Engineer, Engineering, Automotive