Manager - Marketing & Communications

Weekday AI (YC W21); Maharashtra; On-site; INR 1,350,000 - 1,650,000; Full time

Job summary

A leading educational tech firm is looking for a Manager - Marketing & Communications to lead innovative B2B marketing initiatives. The role requires 4 years of experience in marketing, particularly with Account-Based Marketing (ABM) strategies. You will engage senior academic decision-makers through compelling storytelling and data-driven campaigns. This position offers a competitive salary and the chance to contribute significantly to the educational landscape in India.

Qualifications

• 4+ years of experience in B2B marketing, particularly in ABM.
• Strong storytelling skills to engage senior academic audiences.
• Experience in managing PR and brand visibility initiatives.

Responsibilities

• Lead end-to-end B2B marketing strategy for academic decision-makers.
• Build and execute ABM campaigns tailored to target accounts.
• Analyze marketing performance and optimize campaigns using insights.

Skills

B2B marketing

Account-Based Marketing (ABM)

Content strategy

Public relations (PR)

Data-driven marketing

Job description

Position: Manager - Marketing & Communications

Salary range: Rs 1500000 (ie INR 15 LPA)

Minimum Experience: 4 years

Location: Mumbai

Job Type: Full-time

Lead strategic B2B marketing initiatives and elevate the organization's presence across the higher education ecosystem. This role calls for a strong storyteller who can transform complex ideas into compelling narratives and a data-driven marketer who can build campaigns that influence senior academic decision-makers, including university leaders, vice chancellors, deans, and institutional stakeholders. You will be responsible for developing and executing a high-impact communications and marketing engine focused on ABM strategies, thought leadership, brand visibility, events, and sales enablement—ultimately driving measurable business growth.

Key Responsibilities

• Lead end-to-end B2B marketing strategy targeting academic leadership and institutional decision-makers
• Build and execute Account-Based Marketing (ABM) campaigns tailored to priority accounts and personas
• Develop high-quality storytelling content, thought‑leadership pieces, and strategic communication assets
• Manage PR, media outreach, and brand visibility initiatives to strengthen market presence
• Plan and oversee events, webinars, and leadership forums to engage target audiences
• Support sales teams with effective collateral, presentations, and sales enablement materials
• Analyze marketing performance, track KPIs, and optimize campaigns using data-driven insights
• Ensure consistent messaging and brand alignment across all communication channels

What Makes You a Great Fit

• You excel at blending creativity with analytical thinking, ensuring every campaign is both impactful and measurable
• You are a natural storyteller who can communicate vision, value, and outcomes to senior academic audiences
• You bring strong experience in B2B marketing, particularly in ABM, content strategy, PR, and brand communication
• You understand how to influence decision-makers through thoughtful engagement and targeted outreach
• You are comfortable owning end-to-end marketing processes and collaborating across sales, leadership, and product teams
• You thrive in a fast-paced environment and consistently deliver high-quality output with strategic clarity