Marketing Manager

Knowledge Park; Mumbai; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

NMIMS is seeking an experienced Marketing Manager in Mumbai to lead PR & Corporate Communications, strengthening the University’s institutional reputation and media presence.

This strategic role drives proactive PR, media relations and leadership positioning across NMIMS’s diverse schools and campuses, collaborating with senior leadership and cross-functional teams to deliver measurable outcomes.

Qualifications

• Full-time MBA in Marketing or equivalent.
• Minimum 7 years of experience in PR, Corporate Communications, Reputation Management or a related field.

Responsibilities

• Lead the PR & Corporate Communications strategy aligned with NMIMS's institutional and brand priorities.
• Build and nurture relationships with national, business, education, regional and sector-specific media.
• Drive high-quality earned media, proactive storytelling and strategic media opportunities.
• Develop leadership and spokesperson positioning through interviews, expert commentary, authored articles and thought-leadership opportunities.
• Identify and amplify stories around academics, research, innovation, faculty, student achievements, partnerships, rankings and milestones.
• Partner with schools and campuses to create a strong institutional communications agenda.
• Lead issues and crisis communication, including preparedness, response and reputation management.
• Manage NMIMS external PR partner for strategic alignment and measurable outcomes.
• Mentor the internal PR resource and establish an effective PR operating rhythm.
• Track media performance, share of voice, competitive intelligence and PR impact; translate insights into actions.
• Collaborate with senior leadership and cross-functional stakeholders across the University.

Skills

Media relations

PR strategy

Thought leadership

Stakeholder mgmt

Agency management

Storytelling

Crisis comms

Team mentoring

Higher education experience

Education

MBA in Marketing

Job description

Job Designation: Marketing Manager

Job Summary:

NMIMS is looking for an experienced PR & Corporate Communications professional to lead and strengthen the University s institutional reputation and media presence.

This is a strategic, stakeholder-facing role responsible for driving proactive PR, corporate communications, media relations, leadership positioning and reputation management across NMIMS s diverse schools and campuses.

Designation

Marketing Manager

Department

Marketing & PR

Location

Mumbai

Reporting to

Director Marketing

Key Responsibilities

• Lead the PR & Corporate Communications strategy aligned with NMIMS s institutional and brand priorities.
• Build and nurture strong relationships with national, business, education, regional and sector-specific media.
• Drive high-quality earned media, proactive storytelling and strategic media opportunities.
• Develop and strengthen leadership and spokesperson positioning through interviews, expert commentary, authored articles and thought-leadership opportunities.
• Identify and amplify compelling stories around academics, research, innovation, faculty, student achievements, industry partnerships, rankings and institutional milestones.
• Partner with schools and campuses to create a strong and consistent institutional communications agenda.
• Lead issues and crisis communication, including preparedness, response and reputation management.
• Manage the University s external PR partner, ensuring strategic alignment, quality execution and measurable outcomes.
• Manage and mentor the existing internal PR resource and build an effective PR operating rhythm.
• Track media performance, share of voice, competitive intelligence and PR impact, and translate insights into actionable recommendations.
• Work closely with senior leadership and cross-functional stakeholders across the University.

Educational Qualifications

• Full-time MBA in Marketing or equivalent.

Professional Experience

• Minimum 7 years of experience in PR, Corporate Communications, Reputation Management or a related field.

Skills and Competencies

• Strong understanding of the Indian media ecosystem and established journalist relationships.
• Demonstrated experience in media relations, strategic PR and thought leadership.
• Experience working with senior leadership and managing multiple stakeholders.
• Strong experience in managing external PR agencies and driving accountability.
• Excellent written and verbal communication skills with strong storytelling ability.
• Ability to handle sensitive issues with maturity, discretion and sound judgement.
• Experience managing or mentoring a team.
• Prior experience in higher education, education, corporate, technology, BFSI, media or other reputation-sensitive sectors will be an advantage.

The Opportunity

• Join NMIMS and play a key role in shaping the University s institutional reputation, leadership visibility and communications narrative across India.
• If you are a strategic PR professional who can think beyond press releases, build powerful narratives and create meaningful conversations, we would like to hear from you.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.