Executive- Regional Marketing

NMIMS CDOE; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

NMIMS CDOE in Mumbai is seeking a Brand Marketing Executive to strengthen brand identity across touchpoints and support student recruitment through targeted lead nurturing via emails, WhatsApp, and SMS. The role focuses on aligning academic offerings with brand messaging and coordinating with admissions and digital teams to execute campaigns and develop compelling content.

You will drive brand strategy, monitor market trends, and ensure consistent, credible communications that enhance the

Qualifications

• Branding and communications experience in education or knowledge-driven sectors.
• Experience with lead nurturing through email/SMS/WhatsApp channels.
• Proven ability to translate academic offerings into compelling brand narratives.

Responsibilities

• Brand Strategy & Positioning: develop and execute brand strategy aligned with vision and growth.
• Marketing Campaign Management: plan and execute brand-led campaigns for admissions and programs.
• Content & Communication: develop brand-aligned content for brochures, websites, social media, and campus collateral.
• Digital & Social Media Branding: maintain brand tone and visuals across online channels.
• Stakeholder & Agency Coordination: liaise with agencies, vendors, and internal teams.
• Market & Competitor Analysis: benchmark competitors and gather insights to inform brand decisions.

Skills

Branding principles

Integrated marketing

Email marketing

Lead nurturing

Project management

Stakeholder management

Content creation

Analytical mindset

Agency coordination

Communication

Education

MBA preferred

Graduate or Postgraduate in Marketing/Mass Media

Tools

Netcore

Mailchimp

Salesforce

Job description

Job Description

Sales & Marketing

Executive- Regional Marketing

Location: Mumbai

Job Purpose

The Brand Marketing Executive will be responsible for strengthening and managing the NMIMS CDOE’s brand identity across all touchpoints. The role focuses on driving brand consistency, enhancing institutional reputation, supporting student recruitment objectives through lead nurturing, and ensuring alignment between academic offerings and brand communication. The incumbent will work closely with internal stakeholders and external partners to execute integrated brand marketing initiatives and lead nurturing activities through emails, WhatsApp messages, and SMSs.

Key Responsibilities

Brand Strategy & Positioning

• Support the development and execution of the institution’s brand strategy in line with its vision, mission, and long-term growth objectives.
• Ensure consistent brand positioning across academic programs, campuses, and communication
• Monitor brand perception among key stakeholders including students, parents, faculty, alumni, industry partners, and media.
• Plan and execute lead nurturing activities through emails, WhatsApp messages, and

Marketing Campaign Management

• Coordinate with different departments to provide timely support to sales, academics, and other
• Plan and execute brand-led marketing campaigns for admissions, academic programs, institutional initiatives, and events.
• Coordinate with digital, content, media, and admissions teams to ensure integrated campaign
• Track campaign performance and prepare post-campaign analysis

Content & Communication

• Contribute to the development of brand-aligned content for brochures, websites, social media, presentations, advertisements, and campus collateral.
• Ensure messaging reflects the institution’s academic credibility, differentiation, brand guidelines, and value proposition.
• Review and approve creative outputs to ensure compliance with brand

Digital & Social Media Branding

• Work with digital marketing teams to maintain brand tone and visual identity across online
• Plan and execute lead nurturing activities through emails, WhatsApp messages, and
• Assist in storytelling initiatives showcasing faculty achievements, student success, research, and institutional milestones.

Stakeholder & Agency Coordination

• Liaise with creative agencies, media partners, printers, and production vendors for brand- related deliverables.
• Collaborate with academic departments, admissions, alumni relations, and corporate communications teams.
• Support internal brand engagement initiatives for faculty and

Market & Competitor Analysis

• Conduct regular benchmarking of competing institutions to identify trends, best practices, and differentiation opportunities.
• Gather insights on student preferences, parent expectations, and market dynamics to inform brand decisions.

Key Interactions

Internal Stakeholders

External Stakeholders

• HODs/Staff at NCDOE
• Vendors
• University Departments
• Marketing Agencies

Dimensions

• This is an individual contributor

Requirements – Skills & Competencies

• Strong understanding of branding principles and integrated marketing communications
• Excellent written and verbal communication skills
• Hands-on with email marketing and lead nurturing tools
• Ability to translate academic offerings into compelling brand narratives
• Project management and coordination skills
• Analytical mindset with attention to detail
• Stakeholder management and teamwork abilities
• Experience working with creative agencies and managing brand campaigns
• Experience working with lead nurturing tools like Netcore, Mailchimp, Salesforce
• Ability to nurture leads through emails, SMSs, WhatsApp

Requirements – Education & Work Experience

• Graduate or Postgraduate (MBA preferred) in Mass Media, Marketing, Advertising, or related fields
• 7–10 years of experience in brand marketing and email marketing, preferably in higher education, education services, or knowledge-driven sectors