Marketing Manager

Optimumvalue Solutions; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Optimumvalue Solutions, Mumbai, seeks a high-performing Marketing Manager - Sales/Marketing & Demand Generation to drive business growth through Salesforce CRM solutions. The role blends B2B demand generation, content marketing, and AI-enabled workflows to build scalable pipeline engines.

You will lead outbound strategies, nurture prospects, and align with sales for smooth handoffs, targeting CTOs, CIOs, and VPs across IT services and software consulting.

Qualifications

• 6-10+ years of proven experience in B2B Demand Generation or Marketing within IT Services, Software Consulting, or Salesforce CRM environments.

Responsibilities

• Plan and execute multi-channel lead generation to generate high-quality MQLs/SQLs for IT consulting, cloud services, and Salesforce projects.

Skills

Demand generation

B2B marketing

Content marketing

Outbound email marketing

AI-assisted marketing

Tools

LinkedIn Sales Navigator

Lemlist

Apollo

ZoomInfo

HubSpot

Mailshake

Job description

We are seeking a high-performing Marketing Manager - Sales/Marketing & Demand Generation to drive overall business growth for our IT Services & Consulting firm, with a specialized focus on Salesforce CRM solutions.

The ideal candidate will combine expertise in B2B lead generation, content marketing, outbound email strategies, and hands-on AI tools to build scalable pipeline engines, pitch value propositions, and convert enterprise tech prospects into long-term clients.

Key Responsibilities

• Pipeline & Lead Generation: Plan and execute multi-channel strategies to generate high-quality MQLs and SQLs specifically for IT consulting, cloud services, and Salesforce CRM projects.
• Pitching, Nurturing & Follow-ups: Lead the outbound outreach workflow. Craft high-converting pitch messaging, manage follow-up cadences, and build strong relationships with decision-makers (CTOs, CIOs, VPs of Tech/Ops).
• Content Marketing & LinkedIn: Create and publish thought-leadership content, case studies, whitepapers, and campaign copy across LinkedIn and industry channels to position our firm as a leader.
• Email Marketing & Outbound Automation: Design, segment, and run cold email campaigns and automated lead nurturing sequences to consistently convert cold contacts into sales calls.
• AI-Powered Sales & Marketing Efficiency: Hands-on integration of AI tools (e.g., ChatGPT, Claude, AI prospecting agents, dynamic copy generators) into daily marketing and outbound sales workflows to maximize team productivity and boost pipeline ROI.
• Sales & Revenue Alignment: Work hand-in-hand with the sales team to ensure smooth lead handoffs, maintain continuous pipeline flow, and maximize deal conversion rates.

Desired Candidate Profile

• Experience: 6-10+ years of proven experience in B2B Demand Generation or Marketing within IT Services, Software Consulting, or Salesforce CRM environments.
• AI Expertise: Demonstrated hands-on experience leveraging modern AI tools for research, personalization, copy creation, and workflow automation.
• Outbound Mastery: Experience with LinkedIn Sales Navigator, email sequencing platforms (Lemlist, Apollo, Zoominfo, Hubspot, Mailshake, etc), and modern CRM tools.
• Communication Skills: Exceptional verbal and written English communication skills with a flair for business storytelling and persuasive pitching.
• Relationship Management: Proven track record in prospecting, account-based marketing (ABM), and managing executive relationships.

What We Offer

• Leadership opportunity to shape the revenue growth engine of a scaling IT consulting firm.
• Modern tech stack with active encouragement to test and deploy modern AI tools.