Manager - Integration, Ultra

Affle; Gurugram District; On-site; INR 1,500,000 - 2,800,000; Full time

Job summary

Affle is seeking an Integration Manager to own end-to-end integrations, attribution implementations, and measurement infrastructure across web and mobile ecosystems. You will collaborate with Product, Engineering, Data, and Business teams, advertisers, and tech partners to design, implement, troubleshoot, and optimize integrations across the advertising ecosystem.

The ideal candidate has a strong AdTech background, hands-on MMP experience, and a proven ability to diagnose complex technical

Qualifications

• 4-8 years of experience in AdTech, Ad Operations, Integrations, or related tech-focused roles.
• Strong understanding of mobile and web attribution, campaign tracking, postbacks, and data flows.
• Hands-on experience with MMPs such as AppsFlyer, Singular, Branch, Adjust, Kochava, AppMetrica, or similar platforms.
• Experience implementing and troubleshooting REST APIs, S2S integrations, webhooks, and tracking solutions.
• Familiarity with campaign management/tracking platforms such as Affise.
• Solid knowledge of URLs, redirects, domains, cookies, and tracking mechanisms.
• Strong SQL, Excel, and data analysis capabilities.
• Ability to investigate technical issues, perform root-cause analysis, and drive to resolution.
• Excellent written and verbal communication and stakeholder management.

Responsibilities

• Own the end-to-end integration lifecycle, including requirements, implementation, testing, deployment, and support.
• Design, implement, and maintain integrations with MMPs (AppsFlyer, Singular, Branch, Adjust, Kochava, AppMetrica).
• Configure tracking links, postbacks, APIs, S2S integrations, and data pipelines for accurate attribution.
• Manage integrations across mobile apps and web platforms, including redirects and domain configurations.
• Lead onboarding of advertisers/partners with validated integrations per requirements.
• Translate business needs into technical specs and implementation plans.
• Troubleshoot API failures, postback issues, attribution discrepancies, and data mismatches.
• Conduct integration testing and data validation for data integrity.
• Analyze data using SQL/Excel to identify root causes and resolve issues.
• Collaborate with Product/Engineering/Data/Business teams and external partners to manage escalations.
• Maintain comprehensive technical documentation and troubleshooting guides.
• Identify opportunities to automate and scale integration processes.
• Stay updated on AdTech trends, privacy frameworks, APIs, and MMP platforms.

Skills

AdTech

Attribution

REST APIs

S2S Integrations

MMPs

Campaign Tracking

SQL

Excel

Data Queries

Stakeholder Management

Documentation

Problem Solving

Collaboration

Tools

AppsFlyer

Singular

Branch

Adjust

Kochava

AppMetrica

Affise

Job description

About The Role

We are looking for a technically proficient and detail-oriented Integration Manager to own and manage end-to-end technical integrations, attribution implementations, and measurement infrastructure across Ultra’s web and mobile ecosystem. The role will involve working closely with Product, Engineering, Data, Business teams, advertisers, and external technology partners to design, implement, troubleshoot, and optimize integrations across the advertising ecosystem.

Designation: Manager Integration

Location: Gurugram/Bangalore/Mumbai

About The Role

We are looking for a technically proficient and detail-oriented Integration Manager to own and manage end-to-end technical integrations, attribution implementations, and measurement infrastructure across Ultra’s web and mobile ecosystem. The role will involve working closely with Product, Engineering, Data, Business teams, advertisers, and external technology partners to design, implement, troubleshoot, and optimize integrations across the advertising ecosystem.

The ideal candidate should have a strong understanding of AdTech, mobile/web attribution, APIs, tracking, postbacks, data flows, and third-party platform integrations, along with the ability to independently troubleshoot complex technical issues.

Key Responsibilities

• Own the end-to-end integration lifecycle, including requirement gathering, technical implementation, testing, validation, deployment, and ongoing support.
• Design, implement, and maintain integrations with Mobile Measurement Partners (MMPs) such as AppsFlyer, Singular, Branch, Adjust, Kochava, AppMetrica, and similar platforms.
• Configure and manage tracking links, postbacks, APIs, server-to-server (S2S) integrations, and data pipelines to ensure accurate attribution and reporting.
• Manage technical integrations across mobile apps and web platforms, including tracking implementation, redirects, URL parameters, domain configurations, conversion tracking, and attribution flows.
• Drive technical onboarding of advertisers and partners, ensuring integrations are implemented, tested, and validated as per requirements.
• Work with Product and Engineering teams to translate business requirements into technical integration specifications and implementation plans.
• Troubleshoot API failures, postback issues, attribution discrepancies, tracking inconsistencies, data mismatches, and integration errors across internal and external platforms.
• Conduct integration testing and data validation to ensure accuracy, reliability, and consistency of data flows across systems.
• Use SQL, Excel, and database queries to analyze data, identify root causes, validate integrations, and resolve technical issues.
• Collaborate with internal and external stakeholders to manage technical escalations and integration-related issues within defined timelines.
• Maintain clear and comprehensive technical documentation, integration specifications, troubleshooting guides, and process documentation.
• Identify opportunities to automate and improve existing integration processes, reducing manual intervention and improving scalability.
• Stay updated on developments in AdTech, attribution methodologies, privacy frameworks, tracking technologies, APIs, and MMP platforms to continuously enhance Ultra’s integration capabilities.

Required Skills & Qualifications

• 4-8 years of experience in AdTech, Ad Operations, Technical Operations, Integrations, Mobile Measurement, Digital Advertising, or a related technology-driven environment.
• Strong understanding of mobile and web attribution, campaign tracking, postbacks, conversion tracking, and end-to-end data flows.
• Hands-on experience with MMPs such as AppsFlyer, Singular, Branch, Adjust, Kochava, AppMetrica, or similar platforms.
• Strong experience in implementing and troubleshooting REST APIs, S2S integrations, webhooks, and technical tracking solutions.
• Familiarity with platforms such as Affise or similar campaign management/tracking platforms.
• Good understanding of URLs, redirects, URL parameters, domains, cookies, tracking mechanisms, and mobile app measurement.
• Strong analytical and problem-solving skills with hands-on experience in SQL, Excel, and database queries.
• Ability to independently investigate technical issues, perform root-cause analysis, and drive issues through to resolution.
• Strong communication, documentation, and stakeholder management skills.
• Ability to work effectively with Product, Engineering, Data, Business teams, advertisers, and technology partners.

Work Environment Details:

About Affle:

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally, powered by the differentiated CPCU business model across Mobile, CTV and other agentic/autonomous intelligent connected devices (AICDs). Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience intelligence and advanced generative AI capabilities.

Affle 3i Consumer Platform delivers verticalized solutions across industries and geographies at scale, helping marketers engage with audiences in more relevant and meaningful ways. With innovative technology integrations, Affle maximizes user engagement at every stage of the consumer journey across connected devices. Its AI-powered agents and algorithms go beyond automation and efficiency to deliver next-gen experiences through deep human-vs-non-human data distillation.

For more details, please visit: www.affle.com

About BU:

Ultra Platform offers a unified access to seamlessly integrate multiple inventory sources, including walled gardens, so that you can extract maximum value from your leads, enhance conversion rates, and accelerate your business goals across mobile and mobile web.

For more details: www.ultraplatform.io/