Assistant Manager – Meta Operations - Ultra, Gurugram

Affle; Gurugram District; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

Affle in Gurgaon is seeking an Assistant Manager – Meta Operations to drive campaign strategy, execution, and optimization across Meta platforms (Facebook & Instagram). You will manage advertiser accounts, coordinate with clients and internal teams, and push for performance-driven revenue outcomes in a fast-paced AdTech setting.

The role requires hands-on Meta Ads Manager experience, proficiency in campaign optimization, audience experiments, and robust tracking methods.

Qualifications

• Hands-on expertise with Meta Ads Manager and campaign management.
• Strong understanding of CPA, ROAS, CTR, CPC, CPM and conversions.
• Experience coordinating with clients and internal teams on objectives.
• Familiarity with tracking technologies (Pixel, CAPI, SDKs) and event tracking.
• Experience with MMP integrations and data validation.

Responsibilities

• Own end-to-end execution and management of Meta Ads campaigns.
• Design, launch, monitor, and optimize campaigns to hit key metrics.
• Manage advertiser accounts and coordinate with clients and internal teams.
• Translate business objectives into campaign strategies and performance outcomes.
• Conduct structured A/B testing and audience experiments.
• Implement best practices for bidding, audiences, creatives, and placements.
• Monitor dashboards and identify trends and optimization opportunities.
• Collaborate on Google Ads campaigns when required.

Skills

Meta Ads Manager

Campaign optimization

A/B testing

Account Management

Performance metrics

MMP integrations

Tools

Google Ads

Job description

Designation: Assistant Manager – Meta Operations

Location: Gurgaon

Role Overview

We are looking for a performance-driven Assistant Manager – Meta Operations to manage campaign strategy, execution, optimization, and performance across Meta platforms (Facebook & Instagram).

The role will focus on driving operational excellence, campaign performance, and revenue outcomes across advertiser portfolios in a fast-paced AdTech environment. The ideal candidate should have strong hands‑on expertise in Meta Ads Manager, campaign optimization, audience experimentation, and tracking.

Key Responsibilities

• Own the end-to-end execution and management of Meta Ads campaigns across performance and brand objectives.
• Design, launch, monitor, and optimize campaigns to achieve key performance metrics including CPA, ROAS, CTR, and conversions.
• Manage advertiser accounts and act as a key Account Management and Client Management point of contact, ensuring effective communication, performance alignment, and timely resolution of client requirements.
• Work closely with clients and internal stakeholders to understand business objectives, translate them into campaign strategies, and drive performance outcomes.
• Conduct structured A/B testing and audience experimentation to identify opportunities for performance improvement.
• Implement best practices across bidding strategies, audience segmentation, creatives, placements, and funnel tracking.
• Monitor campaign performance dashboards and proactively identify trends, gaps, and actionable optimization opportunities.
• Work with DTC brands to understand their business objectives, customer journey, conversion funnel, and performance marketing requirements.
• Collaborate with Analytics and other internal teams to improve measurement, attribution, and reporting accuracy.
• Manage and troubleshoot MMP and third‑party integrations to ensure accurate tracking, attribution, event flow, and campaign measurement.
• Act as the operational point of contact for internal Sales and Account teams, ensuring smooth campaign execution and issue resolution.
• Troubleshoot campaign delivery, tracking, and performance-related challenges.
• Stay updated with Meta Ads policies, algorithm changes, new features, product rollouts, and platform best practices.
• Contribute to process improvements and scalable operational practices across the Meta Operations function.
• Collaborate with relevant teams on Google Ads campaigns and performance initiatives, where required.

Required Experience & Skills

• 4–7 years of experience in Performance Marketing, Ad Operations, Paid Media, or Digital Advertising.
• Hands‑on experience working with DTC brands, with a strong understanding of DTC performance marketing, conversion funnels, customer acquisition, and revenue-driven campaign objectives.
• Deep hands‑on expertise with Meta Ads Manager and campaign management.
• Strong understanding of campaign setup, optimization, bidding, audience targeting, and performance measurement.
• Experience in Account Management and Client Management, including managing client relationships, understanding business objectives, communicating performance, and handling client requirements.
• Strong knowledge of performance metrics such as CPA, ROAS, CTR, CPC, CPM, and conversion rate.
• Good understanding of tracking and measurement technologies including Meta Pixel, SDKs, Conversion API (CAPI), and event tracking.
• Hands‑on understanding of MMP and third‑party integrations, including implementation, troubleshooting, event mapping, attribution, and data validation.
• Experience in AdTech, digital media, performance marketing agencies, or advertising platforms is preferred.
• Strong analytical, problem‑solving, and stakeholder‑management skills.
• Ability to work in a fast‑paced, performance‑driven environment with multiple campaigns and stakeholders.
• Knowledge of Google Ads and campaign management is an added advantage.

Work Environment Details

About Affle

Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company driving AI‑led innovation in mobile advertising. Our platforms empower brands to discover, identify, and convert high‑value customers using proprietary data, deep audience insights, and advanced generative AI.

Affle’s strong technology stack enables advertisers to optimize targeting, personalize engagement, and maximize ROI by combining consumer intelligence, AI‑powered agents, and adaptive algorithms.

To learn more, visit www.affle.com

About Ultra

Unlock & Scale Conversions, Everywhere! Ultra Platform offers unified access to seamlessly integrate multiple inventory sources, including walled gardens, enabling advertisers to extract maximum value from their leads, enhance conversion rates, and accelerate business growth across mobile and mobile web.

For more details, visit Ultra Platform