Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance company in Maharashtra, Mumbai, is seeking a JDCampaign Lead for new customer acquisition. The role involves overseeing customer acquisition strategies, managing campaign operations, and leading teams. Key responsibilities include vendor management, call centre productivity, and compliance with marketing guidelines. The ideal candidate will have strong analytical skills, proficiency in Excel, and experience in campaign management. This position offers the opportunity to drive efficiency and strategic inputs across various channels.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Monitor daily run rate & allocation for input management.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive metrics for product mix, persistency, F2F, conversion & issuance.
• Collaborate with stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Skills

Analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Job description

Overview

JDCampaign Lead – New Customer Acquisition. Role Overview: Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.