Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance provider in Mumbai is seeking a JDCampaign Lead for New Customer Acquisition. The role involves leading campaign operations and sales support, managing teams, and ensuring compliance with industry regulations. Candidates should have strong analytical and Excel skills, with experience in campaign management or call centre operations preferred. This position involves strategic collaboration and efficiency optimization across various geographic regions.

Qualifications

• Strong analytical ability and proficiency in Excel are mandatory.
• Experience in campaign management or call centre operations is preferred.
• Demonstrated strong coordination, communication, and team management skills.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity for optimum data utilisation.
• Ensure compliance with Distance Marketing and TRAI guidelines.
• Drive WRP and VNB achievement across geographies.

Skills

Analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management

Job description

Overview

JDCampaign Lead – New Customer Acquisition. Role Overview: Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.