Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading life insurance company in Mumbai is seeking a Campaign Lead for New Customer Acquisition. This role involves developing customer acquisition strategies, managing teams, and coordinating campaign operations to optimize sales support. The ideal candidate will have strong analytical skills and be proficient in Excel, with experience in campaign management preferred. Responsibilities include vendor management, ensuring compliance with regulatory guidelines, and driving campaign effectiveness within budget targets.

Qualifications

• Proficiency in Excel is mandatory.
• Experience in campaign management or call centre operations is preferred.
• Strong coordination and communication skills are essential.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management including onboarding and cost control.
• Manage call centre productivity.
• Ensure compliance with Distance Marketing & TRAI guidelines.

Skills

Strong analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Job description

Overview

JDCampaign Lead – New Customer Acquisition. Role Overview: Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.