Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,500,000 - 1,900,000; Full time

Job summary

A leading insurance company in Mumbai is looking for a JDCampaign Lead to drive customer acquisition strategies and manage campaign operations. This role includes leading teams, ensuring compliance with marketing guidelines, and optimizing costs. The ideal candidate should have strong analytical skills, be proficient in Excel, and possess excellent coordination and communication abilities. Experience in campaign management or call centre operations is preferred. This position offers a chance to make a significant impact on sales and operational efficiency.

Qualifications

• Experience in campaign management or call centre operations preferred.
• Ability to optimise processes, manage costs and drive efficiencies.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilisation.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Provide strategic inputs to sales teams to improve efficiency.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.

Skills

Strong analytical ability

Excel proficiency

Coordination skills

Communication skills

Team management skills

Tools

Excel

Job description

Overview

JDCampaign Lead – New Customer Acquisition. Role Overview: Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.