Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading life insurance institution in Mumbai seeks a Campaign Lead for New Customer Acquisition. The role involves crafting strategies for customer acquisition, managing operations for campaigns, and ensuring sales support across various regions. Candidates should possess strong analytical skills, proficiency in Excel, and experience in campaign management or call centre operations. The successful applicant will lead teams, manage vendors, and ensure compliance with relevant guidelines, driving efficiency across all campaigns.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management or call centre operations preferred.
• Coordination, communication, and team management skills required.

Responsibilities

• Lead a team of Campaign Managers and Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilisation.
• Drive WRP and VNB achievement for various geographies.

Skills

Analytical ability

Excel proficiency

Coordination

Communication

Team management

Job description

Overview

JDCampaign Lead – New Customer Acquisition. Role Overview: Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.