Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading insurance firm located in Mumbai is seeking a JDCampaign Lead to drive new customer acquisition strategies. The ideal candidate will be responsible for managing campaign operations, leading teams, and ensuring compliance. Strong analytical skills and proficiency in Excel are essential. This full-time role will focus on optimizing processes and improving team efficiencies.

Qualifications

• Strong analytical skills and mandatory proficiency in Excel.
• Preferred experience in campaign management or call centre operations.
• Exceptional coordination and communication skills required.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Manage call centre productivity and ensure optimum data utilization.
• Ensure compliance with Distance Marketing & TRAI guidelines.

Skills

Strong analytical ability

Excel proficiency

Coordination

Communication

Team management

Process optimization

Job description

JDCampaign Lead – New Customer Acquisition

Role Overview

Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.