Manager-II - PSF SC

ICICI Prudential Life Insurance; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading insurance firm in Mumbai is seeking a Campaign Lead for New Customer Acquisition. This role involves managing campaign operations, strategy implementation, vendor management, and team leadership. You will ensure compliance with industry guidelines and aim for efficient data utilisation. Ideal candidates should have strong analytical skills, proficiency in Excel, and experience in campaign management. This position offers a dynamic work environment and growth opportunities.

Qualifications

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.

Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Ensure compliance with Distance Marketing & TRAI guidelines.

Skills

Strong analytical ability

Excel proficiency

Strong coordination skills

Communication skills

Team management skills

Job description

Overview

JDCampaign Lead – New Customer Acquisition. Role Overview: Responsible for end-to-end customer acquisition strategy, campaign operations and sales support across regions. Lead teams, manage vendors & call centre performance, optimise input allocation and ensure compliance.

Key Responsibilities

• Lead a team of Campaign Managers & Floor Managers.
• Identify and onboard new data sources for customer acquisition.
• Vendor management – onboarding, billing, input quality & cost control.
• Manage call centre productivity and ensure optimum data utilisation.
• Maintain cost per input and cost per acquisition within targets.
• Ensure compliance with Distance Marketing & TRAI guidelines.
• Input management through PFA & D2FSC; monitor daily run rate & allocation.
• Drive WRP & VNB achievement for various geographies.
• Provide strategic inputs to sales teams to improve efficiency.
• Drive product mix, persistency, F2F, conversion & issuance metrics.
• Collaborate with internal & external stakeholders for smooth operations.
• Maintain data security and governance across all campaigns.

Requirements

• Strong analytical ability; Excel proficiency is mandatory.
• Experience in campaign management/call centre operations preferred.
• Strong coordination, communication & team management skills.
• Ability to optimise processes, manage costs and drive efficiencies.