Manager Ecommerce (Performance Marketing)

Talent Seed Hr Services; Kolkata District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Talent Seed Hr Services in Kolkata is seeking a Marketing Manager to oversee online sales, website performance, and digital marketing strategies to boost revenue and enhance user experience.

You will build and manage acquisition campaigns across social, SEM, and display networks to grow revenue and ROI, and analyze performance with data-driven insights. FMCG experience and 4–10 years in the field are required; MBA is mandatory.

Qualifications

• MBA is mandatory.
• Experience range should be 4-10 years.
• FMCG industry experience is a MUST.
• Candidate should have managed Ecommerce sale + Performance marketing.
• Candidates from Digital marketing agencies can also apply, should have FMCG clients.

Responsibilities

• Oversees a company's online sales, website performance, and digital marketing strategies to drive revenue growth and improve user experience.
• Build and manage acquisition campaigns across channels including social, SEM, and display to drive revenue and ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Effectively communicate complicated analyses by developing dashboards and reporting for KPIs and ROI.

Skills

Ecommerce

Performance marketing

Digital marketing

Campaign management

Analytics

Google Analytics

Education

MBA

Tools

Google Analytics

Job description

Role & responsibilities

oversees a company's online sales, website performance, and digital marketing strategies to drive revenue growth and improve user experience

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

Preferred candidate profile

MBA is mandatory

Experience range should be 4-10 Yrs only

Experience of FMCG industry is a MUST

Candidate should have managed Ecommerce sale + Performance marketing.

Candidates from Digital marketing agencies can also apply, should have experience of handling FMCG clients