Manager - Performance Marketing

SupportFinity™; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

SupportFinity™ in Bangalore is searching for a Performance Marketing Manager who will oversee budget management and funnel optimization across marketing platforms. Required qualifications include 5-8 years in Performance Marketing or ECOM Brand Management, particularly within D2C brands.

The role involves negotiation for premium marketplace placements and ensuring performance delivery against key KPIs.

Qualifications

• 5–8 years in Performance Marketing or ECOM Brand Management.
• Experience with D2C brands like MamaEarth, Wow Science.
• Internal stakeholders include E-commerce Team and brand team.

Responsibilities

• Plan and allocate marketing budgets across platforms.
• Secure premium visibility on marketplaces.
• Track consumer journey and identify drop-offs.
• Ensure consistent contribution from all performance channels.

Skills

Performance Marketing

Budget Management

Funnel Optimization

Platform Negotiation

Education

Graduation in any field

MBA in Marketing / Brand Management (Optional)

Job description

Overview

Position Description

Position Title: Performance Marketing Manager

Function: Sales

Location: Bangalore

Responsibilities

• Budget Management: Plan and allocate marketing budgets across platforms; Align spends with business and brand priorities
• Platform Negotiation: Secure premium visibility and new placements on marketplaces; Drive better ROI through commercial negotiations
• Funnel Optimization: Track the consumer journey end-to-end; Identify drop-offs and improve conversion and margins
• Performance Delivery: Ensure consistent contribution from all performance channels; Track and deliver on key KPIs over time

Qualifications

• Desired competencies: 5–8 years in Performance Marketing or ECOM Brand Management
• Experience/Domain: D2C (MamaEarth, Wow science etc), FMCG, or Personal Care Ecom specific
• Experience Preferred: Also could be working at Agency partners like Hive Minds, WaveMaker, handling e-commerce performance for FMCG players
• Education Qualification: Graduation in any field; MBA in Marketing / Brand Management (Optional)
• Experience (in years): 5-8 years of experience
• Stakeholders (Internal): E-commerce Team and brand team
• Stakeholders (External): E-commerce platforms and agency